How Brands Grow: What Marketers Don't Know pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

Richard Ed Sharp & Byr... 著

图书标签:

品牌增长
市场营销
消费者行为
品牌建设
营销策略
品牌认知
购买行为
市场研究
品牌忠诚度
营销科学

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到新城书站

book.cndgn.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

店铺：澜瑞外文Lanree图书专营店

出版社： Oxford University Pres...

ISBN：9780195573565

商品编码：1098501809

包装：精装

外文名称：How Brands Grow- What ...

出版时间：2010-04-12

页数：246

正文语种：英语

具体描述

图书基本信息

How Brands Grow: What Marketers Don't Know
作者： Richard Ed. Sharp;Byron Sharp;
ISBN13： 9780195573565
类型：精装(精装书)
语种：英语（English）
出版日期： 2010-04-12
出版社： Oxford University Press, USA
页数： 246
重量（克）： 603
尺寸： 23.368 x 16.002 x 2.286 cm

商品简介

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.