Strategic Management for Travel and Tourism 下载 mobi epub pdf 电子书 2024

☆☆☆☆☆
简体网页||繁体网页

Nigel Evans & David Ca... 著

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到新城书站

book.cndgn.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-23

图书介绍

店铺：澜瑞外文Lanree图书专营店

出版社： S t Titles

ISBN：9780750648547

商品编码：1107743046

包装：平装

外文名称：Strategic Management f...

出版时间：2003-01-17

页数：412

正文语种：英语

类似图书点击查看全场最低价

图书描述

图书基本信息

Strategic Management for Travel and Tourism
作者： Nigel Evans;David Campbell;George Stonehouse;
ISBN13： 9780750648547
类型：平装(简装书)
语种：英语（English）
出版日期： 2003-01-17
出版社： S&t; Titles
页数： 412
重量（克）： 1056
尺寸： 24.892 x 18.6944 x 2.286 cm

商品简介

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Strategic Management for Travel and Tourism 下载 mobi epub pdf txt 电子书格式