Strategic Management for Travel and Tourism

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Nigel Evans & David Ca... 著
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齣版社: S t Titles
ISBN:9780750648547
商品編碼:1107743046
包裝:平裝
外文名稱:Strategic Management f...
齣版時間:2003-01-17
頁數:412
正文語種:英語

具體描述

圖書基本信息

Strategic Management for Travel and Tourism
作者: Nigel Evans;David Campbell;George Stonehouse;
ISBN13: 9780750648547
類型: 平裝(簡裝書)
語種: 英語(English)
齣版日期: 2003-01-17
齣版社: S&t; Titles
頁數: 412
重量(剋): 1056
尺寸: 24.892 x 18.6944 x 2.286 cm

商品簡介
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

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