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圖書介紹

店鋪：瀾瑞外文Lanree圖書專營店

齣版社： S t Titles

ISBN：9780750648547

商品編碼：1107743046

包裝：平裝

外文名稱：Strategic Management f...

齣版時間：2003-01-17

頁數：412

正文語種：英語

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圖書基本信息

Strategic Management for Travel and Tourism
作者： Nigel Evans;David Campbell;George Stonehouse;
ISBN13： 9780750648547
類型：平裝(簡裝書)
語種：英語（English）
齣版日期： 2003-01-17
齣版社： S&t; Titles
頁數： 412
重量（剋）： 1056
尺寸： 24.892 x 18.6944 x 2.286 cm

商品簡介

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Strategic Management for Travel and Tourism 下載 mobi epub pdf txt 電子書格式