Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝]

Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝] 下載 mobi epub pdf 電子書 2024


簡體網頁||繁體網頁
Chip Heath(切普·希斯),Dan Heath(丹·希斯) 著

下載链接在页面底部


點擊這裡下載
    

想要找書就要到 新城書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-30


圖書介紹


齣版社: Random House Group
ISBN:9781400064281
商品編碼:19041702
包裝:精裝
齣版時間:2007-01-02
用紙:膠版紙
頁數:291
正文語種:英文
商品尺寸:14.48x3.05x21.84cm


類似圖書 點擊查看全場最低價

相關圖書





圖書描述

內容簡介

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas "stick."

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

作者簡介

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

精彩書評

"Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath Chip a professor at Stanford's business school, Dan a teacher and textbook publisher offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness" that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success" well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership."
--Publishers Weekly
Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝] 下載 mobi epub pdf txt 電子書 格式

Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝] mobi 下載 pdf 下載 pub 下載 txt 電子書 下載 2024

Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝] 下載 mobi pdf epub txt 電子書 格式 2024

Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝] 下載 mobi epub pdf 電子書
想要找書就要到 新城書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Made to Stick 粘住:為什麼我們記住瞭這些,忘掉瞭那些? [精裝] mobi epub pdf txt 電子書 格式下載 2024


分享鏈接




相關圖書


本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.cndgn.com All Rights Reserved. 新城書站 版权所有