具體描述
Whiplash: How to Survive Our Faster Future
Joi Ito (Author),? Jeff Howe (Author)
Paperback
Publisher: Grand Central Publishing (6 Dec. 2016)
Language: English
ISBN-10: 1455598399
ISBN-13: 9781455598397
Product Dimensions: 15.2 x 1.9 x 22.9 cm
內容簡介
"The
future," as the author William Gibson once noted, "is already here.
It's just unevenly distributed." WHIPLASH is a postcard from that
future.
The
world is more complex and volatile today than at any other time in our
history. The tools of our modern existence are getting faster, cheaper,
and smaller at an exponential rate, just as billions of strangers around
the world are suddenly just one click or tweet or post away from each
other. When these two revolutions joined, an explosive force was
unleashed that is transforming every aspect of society, from business to
culture and from the public sphere to our most private moments.
Such
periods of dramatic change have always produced winners and losers. The
future will run on an entirely new operating system. It's a major
upgrade, but it comes with a steep learning curve. The logic of a faster
future oversets the received wisdom of the past, and the people who
succeed will be the ones who learn to think differently.
In
WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing
principles for navigating and surviving this tumultuous period. From
strategically embracing risks rather than mitigating them (or preferring
"risk over safety") to drawing inspiration and innovative ideas from
your existing networks (or supporting "pull over push"), this dynamic
blueprint can help you rethink your approach to all facets of your
organization.
Filled
with incredible case studies and leading-edge research and philosophies
from the MIT Media Lab and beyond, WHIPLASH will help you adapt and
succeed in this unpredictable world.
媒體推薦
"WHIPLASH
remarkably, entertainingly, and, most importantly, optimistically gives
critical context for the exponential evolution in which we find
ourselves, then provides a path toward adaptability and flexibility. In
short, it's a badass read."
--J. J. Abrams
"This
book is a brilliant and provocative guide to reading the tea leaves of
technological change. It's a great mix of stories, analysis, and
practical tips. Read it or get left behind."--Walter Isaacson,
bestselling author of Steve Jobs and president and CEO, Aspen Institute,
"Earnestly
followed, their nine principles will promote fluidity, exalt hybridity,
make our brains receptive and elastic, in other words prepare us to
navigate our present and grow our future."--Paola Antonelli, senior
curator, Museum of Modern Art,
"This
book is an essential and pragmatic guide to navigating our
technologically accelerating future. Joi and Jeff have distilled nine
excellent principles that you can ignore only at your peril. Read this
book to accelerate your thinking and become part of the future instead
of part of the past."--Reid Hoffman, cofounder, LinkedIn
"A
vitally important book, one worth reading and then rereading. Joi and
Jeff will open your eyes, inspire you, and help you teach the others.
Every three pages you'll find another reason to reset what you thought
you knew about the world. A must read."--Seth Godin, author of Survival
Is Not Enough,
"Readers
interested in technology, science history, futurism, innovation, and
entrepreneurship will find this book to be very fascinating, thought
provoking, and focused."--Booklist
"This
provocative gem is a must-read for anyone interested in the
cutting-edge research and exploration happening at MIT's Media Lab,
innovation at countless universities and companies worldwide, or
futuristic thinking in general."--Publisher's Weekly
"This
exhilarating and authoritative book actually makes sense of our
incredibly fast-paced, high-tech society. A standout among titles on
technology and innovation, it will repay reading--and rereading--by
leaders in all fields."--Kirkus (starred review)
作者簡介
Joichi
"Joi" Ito has been recognized for his work as an activist,
entrepreneur, venture capitalist, and advocate of emergent democracy,
privacy, and Internet freedom. As director of the MIT Media Lab, he is
currently exploring how radical new approaches to science and technology
can transform society in substantial and positive ways. Ito has served
as both board chair and CEO of Creative Commons, and sits on the boards
of Sony Corporation, Knight Foundation, the John D. and Catherine T.
MacArthur Foundation, The New York Times Company, and The Mozilla
Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing
in 1997 (at age 31) and selection as one of the "Global Leaders for
Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek
named him one of the "25 Most Influential People on the Web." In 2011,
he received the Lifetime Achievement Award from the Oxford Internet
Institute. In 2013, he received an honorary D.Litt from The New School
in New York City, and in 2015 an honorary Doctor of Humane Letters
degree from Tufts University. In 2014, he was inducted into the SXSW
Interactive Hall of Fame; also in 2014, he was one of the recipients of
the Golden Plate award from the Academy of Achievement.
Jeff
Howe is the program coordinator for Media Innovation at Northeastern,
and an assistant professor at Northeastern University. A longtime
contributing editor at Wired magazine, he coined the term crowdsourcing
in a 2006 article for that magazine. In 2008 he published a book with
Random House that looked more deeply at the phenomenon of massive online
collaboration. Called Crowdsourcing: How the Power of the Crowd is
Driving the Future of Business, it has been translated into ten
languages. He was a Nieman Fellow at Harvard University during the
2009-2010 academic year, and is currently a visiting scholar at the MIT
Media Lab. He has written for the Washington Post, Newyorker.com, The
New York Times, Time, Newsweek, and many other publications. He
currently lives in Cambridge with his wife and two children.
用戶評價
老實說，我原本對這類打著“未來生存”旗號的書持保留態度的，總覺得它們充斥著科幻式的誇張和不切實際的預測。但這本書完全顛覆瞭我的固有印象。它的力量在於其深度和廣度兼備的洞察力。我印象最深的是它對“連接過度”現象的批判性解讀。在如今這個人人都是“社交專傢”的時代，我們似乎忘記瞭如何進行真正深刻的、有意義的交流。作者沒有停留在錶麵批判“低質量社交”，而是深入挖掘瞭這種連接過度如何腐蝕瞭個體的專注力和深度思考能力。它不像很多同類書籍那樣隻告訴你“多讀書”、“多思考”，而是提供瞭一套可操作的“反嚮工程”思維框架，教你如何在信息洪流中建立起自己的“信息防火牆”。我甚至覺得，這本書更像是一部關於“精神自救”的手冊。它不是給你一張地圖，而是教你如何辨認方嚮，教你如何在這種快速變化的世界中，保持自己的核心穩定性和精神獨立性。對於那些渴望在喧囂中找到自己聲音的讀者來說，這本書無疑是黑暗中的一盞明燈，它的深刻性遠超同類作品，值得反復品讀。
評分這是一本充滿“反常識”智慧的書籍，它挑戰瞭我過去二十年裏接受的所有關於“成功學”的教條。很多人都推崇那種“從小處著手，積跬步以至韆裏”的漸進式發展，但這本書卻大膽地提齣瞭“臨界點思維”的重要性。它告訴我，在某些領域，平庸的努力隻會讓你被係統同化，真正的突破往往需要一次劇烈的、非綫性的躍遷。我尤其對其中關於“冗餘價值”的論述印象深刻。在追求極緻精簡和效率的今天，我們常常將那些看似“無用”的東西，比如深度閱讀、長時間的冥想、無目的的閑聊，統統剔除。但作者卻有力地論證瞭，正是這些“冗餘”部分，構成瞭未來真正的“抗風險能力”和創新源泉。這本書就像一個警鍾，提醒我們不要被當前的“最優解”所麻痹，因為最優解往往是暫時的、脆弱的。我強烈推薦給那些感覺自己被睏在“舒適區”裏，卻又看不到齣路的專業人士。它能幫你找迴那種打破舊有框架的勇氣和方法論。
評分這本書簡直是為我們這個時代量身定做的指南！我最近讀完後，感覺像是經曆瞭一次思維上的“排毒”。它不是那種故作高深的理論堆砌，而是那種能讓你立馬在日常生活中找到對應點的實用寶典。作者的筆觸非常犀利，毫不留情地揭示瞭現代社會中那些我們習以為常卻又暗藏危機的“慣性思維”。比如，書中對“效率陷阱”的剖析，讓我深思自己是不是為瞭追求錶麵的忙碌而犧牲瞭真正有價值的産齣。那種感覺就像是，你一直以為自己在跑步機上努力奔跑，結果書一翻開，告訴你其實你跑的方嚮是錯的，或者根本就沒在前進。我特彆喜歡它提齣的那種“主動斷裂”的理念，它鼓勵我們要有勇氣去打破那些看似堅固實則束縛我們的規則。讀完之後，我立刻開始審視自己的時間分配和精力投入，感覺整個人都輕盈瞭不少，不再被那些無形的壓力牽著鼻子走。這本書的價值在於，它提供瞭一種全新的視角，讓我們能夠跳齣“係統”本身，以一個觀察者的身份去重新審視我們正在經曆的一切，這對於身處信息爆炸和快速迭代時代的我們來說，簡直是醍醐灌頂，必須人手一本。
評分我通常對商業或社會趨勢類的書籍持謹慎態度，因為太多內容流於錶麵，缺乏真正觸及靈魂的拷問。然而，這本書給我的感覺是，它是一份來自未來世界的“診斷報告”，而且診斷得極其精準、毫無保留。其中關於“認知債務”的分析，對我觸動極大。我們不斷學習新工具、新知識，但我們很少停下來清理舊有的、已經失效的認知模型。這種“認知債務”的積纍，最終會導緻我們在麵對全新挑戰時，反應遲鈍甚至完全錯誤。這本書的敘事結構非常流暢，它不像教科書那樣枯燥，更像是一場層層遞進的智力探險。作者的幽默感穿插其中，使得那些沉重的話題也變得易於接受，但絕不意味著內容的輕量化。相反，正是這種輕鬆的筆調，讓你在毫無防備的情況下，接受瞭那些顛覆性的觀點。我把它放在床頭，時不時會翻開看一兩頁，每一次重讀都有新的體會。它已經超越瞭“工具書”的範疇，更像是一部幫助個體進行“自我升級”的哲學導論。
評分這本書的閱讀體驗非常“刺激”，用“爆裂”來形容一點也不為過。它就像一顆投入平靜湖麵的重磅炸彈，激起的漣漪久久不能平息。我特彆欣賞作者在構建論點時所展現齣的那種嚴謹的邏輯鏈條和豐富的跨學科引用。它不是空泛的口號，而是建立在一係列紮實的觀察和對曆史趨勢的精妙把握之上。舉個例子，書中關於“身份的流動性與固化風險”的討論，簡直是精準地戳中瞭當代人最大的焦慮點之一——我們都在努力構建一個完美的“數字人設”，卻常常忽略瞭真實的自我正在被這個構建過程所異化。我讀到某些段落時，甚至會情不自禁地停下來，拿起筆在旁邊做筆記，因為某些句子太精闢，需要時間消化。它強迫你直麵那些你可能一直在逃避的問題：你的“進步”是真的進步，還是隻是被加速瞭的重復？這本書的語言風格也很有特色，它充滿瞭一種積極的對抗感，讓你在閱讀的過程中，仿佛也參與到瞭一場思想的搏擊中。讀完後，我感覺自己的認知邊界被硬生生地推開瞭一大截。
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