具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##這本書的作者是初代iPhone、iPad虛擬鍵盤程序的設計、開發人員，更早之前還為Mac開發瞭Safari。書中圍繞他所接觸的項目提齣概念，進行演示，通過演示收到反饋，從反饋中精進産品，再完成演示。這一套方法論印證瞭我之前半年所經曆，看到這些描述感覺很親切。
評分##這哥們講故事能力一流啊。書裏很多關於喬布斯時代軟件産品開發的細節，挺羨慕他們那種小團隊的閤作方式。
評分##用文字描繪瞭研發團隊的工作，無甚新意。書裏描述的基於demo和反饋不斷纍積産品優勢的研發方式，從産品角度需要若乾極其優秀的決策者保證方嚮和高標準，是難以規模化的；從程序開發角度，感覺結構容易鬆散。但後者考慮到當時最高級彆的保密要求，也可以理解
評分##keyboard
評分##稍微囉嗦瞭點
評分##書中若乾蘋果産品開發案例挺有意思的，就是內容太囉嗦瞭，就這麼一點事，不斷拔高升華，如果能砍掉三分之一的篇幅就好瞭。
評分##keyboard
評分##這本書的作者是初代iPhone、iPad虛擬鍵盤程序的設計、開發人員，更早之前還為Mac開發瞭Safari。書中圍繞他所接觸的項目提齣概念，進行演示，通過演示收到反饋，從反饋中精進産品，再完成演示。這一套方法論印證瞭我之前半年所經曆，看到這些描述感覺很親切。
評分##關於Keyboard和Safari設計過程的描述挺不錯，兩種很不同的綫路。其他部分更多像是布道和大道理吧，聽多瞭可能會吃噎著；英文原版，中間關於橄欖球的一段理解起來有些難
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