具體描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用戶評價
##搞設計的人真可怕，心理抓得這麼透切
評分看的視頻，覺得挺沒勁的，沒什麼深度，沒學到什麼東西。3條還算仔細講瞭，feature creep(不做過多的功能), desire line(讓人們“走”齣道路，觀察這種結果，而不是去預設)，Hick's law(選擇越多越難選擇)
評分##入門讀物 不錯
評分看的視頻，覺得挺沒勁的，沒什麼深度，沒學到什麼東西。3條還算仔細講瞭，feature creep(不做過多的功能), desire line(讓人們“走”齣道路，觀察這種結果，而不是去預設)，Hick's law(選擇越多越難選擇)
評分##有這麼一個總結的很好
評分##Highly recommend!
評分##125個設計原則並同時會給齣一個方便理解的例子
評分##入門讀物 不錯
評分##我隻想給三星，雖然其中的設計理論可以和一些社會學，購物者心理學聯係在一起，但這本書所能給齣的例子是令人失望的，打個比方，modularity,模組化，其定義為a method of managing a large system divided into different smaller self-contained system。它所給齣的例子是電腦主機裏的各個不同的小係統互相聯係著，相互作用，然後促使我們的主機得以運轉。以這樣的方式來看，汽車，手錶，手機等等都可以被作為例子，但答案是錯誤的，而正確的例子是什麼呢？類似於你買瞭一個吸塵器，吸塵器的頭部可以切換不同功能的裝置，裝置1可以幫忙吸大的物體，裝置2可以幫忙吸灰塵，裝置3可以幫忙吸掉落的頭發，這纔是模組化，我個人對這本書有點失望。
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