Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
##Happy Money 5大消费观 : 1️⃣ 买体验,买经验 2️⃣ 越喜欢,越少买 3️⃣ 先付钱,后享受 4️⃣ 花钱买时间 5️⃣ 为别人花钱
评分 评分 评分 评分 评分##这个主题在国内没有市场…都急着赚钱呢,很少有人会停下来想想怎么花钱。至于幸福感,在当下的中国那根本不重要。文笔挺好的,适合学写作。(居然有个标签是兰老师?兰老师荐书质量确实很高) 挺不错的一本小书,一共5个原则,每个在coursera的irrationality那个课都讲过了,例子写的也不错。书的行为非常好,很流畅不晦涩,实验该描述的描述该简略的简略,比那本《priceless》强太多。一百页左右没事读读,学学怎么花钱更开心,还是不错的。 5个principle 1. buy expe...
评分##这本比较简单易懂,才一百来页,不过写的挺好,既然钱要花,怎么花的更开心更值得还是要知道的。 1)列举的几种花销方式: 1. 花钱买体验 2. 当成一种享受 3. 买时间 4. 先付款,后消费 5. 投资他人 A体验:可以回忆,比如旅游 研究表明,体验比部分实物能带来更多的幸福感...
评分##值得一读的讲消费心理的书。特别是在当下自己的财政出现危机,钱不够花,同时又要探索自己客户的需求的时候,这部书的价值尤其重要!
评分##本来抱着看鸡汤的心态去看了,没想到还是本算严谨的学术文,后面给出了参考文献。那我也只能抱着严谨的态度去评价了。 可能毕竟也只是入门学术文啊,作者并没有给出幸福感比对的具体方法和算法,其次,作者的实验调查对象来说也没有明确的给出年龄和收入分布。 还有个比较大的...
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