Gamification by Design

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Gabe Zichermann
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O'Reilly Media 2011-8-19 Paperback 9781449397678

具体描述

What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs. With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth. * Understand the true power of games and how they work with your business * Choose the right games for your site, and learn game types by business model * Learn the advantages of building a standalone games channel * Know the rules for gamification design and learn some common devices * Discover what it takes to implement gamification

用户评价

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##很详细的关于points systems, game types 以及 how to design levels的工具书~

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##很详细的关于points systems, game types 以及 how to design levels的工具书~

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##过一遍目录就行了

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##看了1/3,暂时三星,不知看完后是否会再加星。读完后多加一星,原因是看过The Art of Game Design之后,拿这本书当作参考教材还是不错的

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忘记把这书加到豆列里了,来补一个。这本书应该算是gamification所有书里最好实践的一本,尽管在学界激起了反对的声浪,但从内容来说是本充实的指南,无论是书里的资源或是实践都很容易落地,绝对值得一观。这本书的缺点,是作者做marketing出身,非玩家也非研究者,所以对游戏的利用确实有点当作上瘾机制的做法,过于功利化。但即使这样,这本书的游戏化也比mcgonigal的可实践性强得多。

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