教育部经济管理类双语教学课程教材·国际商务经典教材：国际商务（英文版·第9版）（全新版） 下载 mobi epub pdf 电子书 2024

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内容简介

　　《教育部经济管理类双语教学课程教材·国际商务经典教材：国际商务（英文版·第9版）（全新版）》是一本英文删减教材。原著是国际商务领域的一本巨擘教材，自1994年问世以来，八次修订再版，备受世界各国高校师生和商务人士的好评。《教育部经济管理类双语教学课程教材·国际商务经典教材：国际商务（英文版·第9版）（全新版）》非常适合作为我国本科教育的双语教材，也可用作研究生、MBA教材，还可作为跨国企业及涉外企业商务人士的参考书。

作者简介

Charles W. L. Hill is the Hughes M. Blake Professor of International Business at the
School of Business, University of Washington. Professor Hill received his Ph.D. from
the University of Manchester’s Institute of Science and Tec h nology (UMIST) in
Britain. In addition to the University of Washington, he has served on the faculties
of UMIST, Texas A&M; University, and Michigan State University.

Professor Hill has published more than 50 articles in peer-reviewed academic journals,
including the Academy of Management Journal, Academy of Management Review,
Strategic Management Journal, and Organization Science. He has also published two
college texts: one on strategic management and the other on international business.
Professor Hill has served on the editorial boards of several academic journals, including
the Strategic Management Journal and Organization Science. Between 1993 and 1996 he
was consulting editor at the Academy of Management Review.

Professor Hill teaches in the MBA, Executive MBA, Management, and Ph.D. programs
at the University of Washington. He has received awards for teaching excellence
in the MBA, Executive MBA, and Management pr o grams. He has also taught customized
executive programs.

目录

part one Introduction and Overview
Chapter 1 Globalization

part two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Political Economy and Economic Development
Chapter 4 Differences in Culture
Chapter 5 Ethics in International Business

part three The Global Trade and Investment Environment
Chapter 6 International Trade Theory
Chapter 7 The Political Economy of International Trade
Chapter 8 Foreign Direct Investment
Chapter 9 Regional Economic Integration

part four The Global Monetary System
Chapter 10 The Foreign Exchange Market
Chapter 11 The International Monetary System
Chapter 12 The Global Capital Market

part five The Strategy and Structure of International Business
Chapter 13 The Strategy of International Business
Chapter 14 The Organization of International Business
Chapter 15 Entry Strategy and Strategic Alliances

part six Business Operations
Chapter 16 Exporting, Importing, and Countertrade
Chapter 17 Global Production, Outsourcing, and Logistics
Chapter 18 Global Marketing and R&D;
Chapter 19 Global Human Resource Management
Chapter 20 Accounting and Finance in the International Business

精彩书摘

It is now two decades since I began work on the first edition of International Business: Competing in the Global Marketplace. By the third edition the book was the most widely used international business text in the world. Since then its market share has only increased. I attribute the success of the book to a number of goals I set for myself when I embarked on the first edition of the book. Specifically, I wanted to write a book that (1) was comprehensive and up-to-date, (2) went beyond an uncritical presentation and shallow explanation of the body of know l edge, (3) maintained a tight, integrated flow between chapters, (4) focused on managerial implications, and (5) made important theories accessible and interesting to students.

前言/序言

教育部经济管理类双语教学课程教材·国际商务经典教材：国际商务（英文版·第9版）（全新版） 下载 mobi epub pdf txt 电子书 格式

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