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齣版社：立信會計齣版社

ISBN：9787542951229

版次：1

商品編碼：12040266

包裝：平裝

叢書名：高職院校跨境電商“十三五”規劃教材

開本：16開

齣版時間：2016-08-01

用紙：膠版紙

頁數：290

字數：461000

正文語種：中文，英文

具體描述

內容簡介

　　《跨境電商專業英語》的教學設計以先進的教學理論為指導，吸收瞭課堂教學、外語教學和專業英語學習方麵的研究成果和成功經驗。在教學設計中，注重學生獲取直接經驗和間接經驗體驗。
　　開展自主學習，發展學生利用各種學習212具或資源自主發現、分析和解決問題的能力；同時開展小組學習，讓學生學會協作和分享，培養學生團隊協作精神。另外，教學設計還旨在引導課堂教學改革，充分發揮學生的學習主體性。具體的教學設計分為三個部分：Before-classExercises可要求學生利用學習資源獨立完成WordStudy、TermStudy和StructureStudy任務，並將個人學習成果準備課堂分享；In-classExercises可要求學生通過PairWork或GroupWork，協作完成課文的學習，教師可以適時地給予反饋與評價；After-classExercises要求學生通過GroupWork，完成Writing任務，並以Activity形式，把習得的經驗應用於實踐（典型的212作任務），建議學生以視頻形式提交活動作業，以便分享和評價。

Part I Overview of Cross-border E-commerce
Chapter One Cross-border E-commerce （I）
Text A Cross-border E-commerce （I）
Text B Trending in China： Cross-border E-commerce
Chapter Two Cross-border E-commerce （II）
Text A Cross-border E-commerce （II）
Text B The Advantages of E-commerce

Part II Main Cross-border E-commerce Platforms
Chapter Three AiiExpress Platform
Text A AliExpress
Text B How to Make A Refund Request on AliExpress
Chapter Four DHgate Platform
Text A DHgate
Text B The Business Model of DHgate
Chapter Five Amazon Platform
Text A Amazon
Text B Using Amazon to Grow Your E-commerce Business

Part III Pre-sale services of Cross-border E-commerce
Chapter Six Product Selecting
Text A Product Selecting
Text B Product Selecting Tips for New Sellers on DHgate
Chapter Seven Product Pricing
Text A Product Pricing（DHgate）
Text B Pricing Policy
Chapter Eight Product Listing
Text A Product Listing
Text B How to Make Titles and Descriptions
Chapter Nine Platform-inside Marketing
Text A AliExpress Marketing Tools
Text B Three Product Marketing Ways
Chapter Ten SNS Marketing
Text A Facebook Marketing
Text B Social Networking Service Marketing
Chapter Eleven Mobile Marketing
Text A Wish： Mobile Marketing
Text B Mobile SEM： Vital for Mobile Marketing and Your Online Success

Part IV On-sale services of Cross-border E-commerce
Chapter Twelve Cross-border E-commerce Logistics
Text A Cross-border E-commerce Logistics
Text B EMS China
Chapter Thirteen Order Processing and Delivering
Text A Product Packaging & Delivering on AliExpress
Text B Order Processing

Part-V After-sale Services of Cross-border E-commerce
Chapter Fourteen Disputes and Complaints
Text A Dispute Rules on AliExpress （Extracted）
Text B Settling Complaints
Chapter Fifteen Customer Service of Cross-border E-commerce
Text A Customer Service
Text B Customer Relationship Management

Appendices
Appendix I Email Communications
Appendix II Models for Title Descriptions
Appendix III Models for Specifics Descriptions
Appendix IV Models for Product Descriptions
Appendix V Models for Logistics Descriptions
Appendix VI Models for Payment Descriptions
Appendix VII Models for After-sale Service Descriptions
Appendix VIII Models for Store Descriptions