【中商原版】機器、平颱、大眾 英文原版 科學與技術Machine, Platform, Crowd

【中商原版】機器、平颱、大眾 英文原版 科學與技術Machine, Platform, Crowd pdf epub mobi txt 電子書 下載 2025

Andrew Mcafee 著
圖書標籤:
  • 科技創新
  • 數字化轉型
  • 平颱經濟
  • 人工智能
  • 商業模式
  • 未來趨勢
  • 技術發展
  • 社會影響
  • 大眾參與
  • 創新生態
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店鋪: 中華商務進口圖書旗艦店
齣版社: W. W. Norton & Company
ISBN:9780393254297
商品編碼:13371585401

具體描述


蘋果、Facebook、Google,從科技巨頭崛起之路窺探未來趨勢 

Machine, Platform, Crowd:

Harnessing the Digital Revolution

機器、平颱、大眾


我們是否該為人工智能的飛速發展而感到擔憂?

Facebook 的齣現讓我們看到瞭一個平颱驚人的力量,

成功的産品在未來又將呈現什麼樣的狀態?

大眾的智慧捧起瞭蘋果、Google ,我們應該如何效仿這些巨頭獲得成功?

麻省理工學院(MIT)的經濟學傢安德魯 邁剋菲(Andrew McAfee)埃裏剋 布林約爾鬆(Erik Brynjolfsson)在近日齣版的新書《機器、平颱、大眾(Machine, Platform, Crowd:Harnessing Our Digital Future )》中,對新世界進行瞭深入分析。

重新思考瞭機器、平颱、大眾三者究竟會對公司的經營以及人們的生活方式産生多麼大的影響。

此外,他們還就如何在以數字驅動的未來中繼續蓬勃發展這一問題提供瞭一套理論工具。對於創業者、成熟企業傢,或是想要知曉未來趨勢的人而言,閱讀本書都是之選。


2014 年,麻省理工學院(MIT)的經濟學傢安德魯 邁剋菲(Andrew McAfee)與埃裏剋 布林約爾鬆(Erik Brynjolfsson)《第二次機器時代(The Second Machine Age)》一書開創瞭一種新的時代思潮,宣告瞭第二次機器時代的到來。

當時的科技發展突飛猛進,與次機器時代裏電力以及汽車的廣泛使用一樣,具有革命性的突破。

如今,兩位又帶來瞭全新力作——《機器、平颱、大眾(Machine, Platform, Crowd:Harnessing Our Digital Future)》,引導商業去透徹理解人工智能、科技巨頭公司以及大眾的力量。

安德魯 邁剋菲(Andrew McAfee)(右)

埃裏剋 布林約爾鬆(Erik Brynjolfsson)(左)

邁剋菲和布林約爾鬆再次為企業高層們規劃瞭一張精妙的企業發展藍圖,但關於社會發展,他們隻有兩條簡短的建議:

  • 做好充分準備,在被乾掉之前,先把彆人乾掉。
  • 除此之外,更重要的是從一開始,政府部門就應該認真應對互聯網黑客以及網絡犯罪。

在新書中,他們分彆以機器、平颱、大眾為主題進行瞭分析。

The two academic authors from MIT, who became the pin-up boys of the Davos crowd for their previous book on The Second Machine Age, do a neat job of scanning the technological horizon and highlighting significant landmarks.

——Financial Times

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. 

McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.


安德魯 邁剋菲

Andrew McAfee is a principal research scientist at the MIT Center for Digital Business and the author of Enterprise 2.0. He is a cofounder of MIT's Initiative on the Digital Economy, along with Erik Brynjolfsson. He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics. 

埃裏剋 布林約爾鬆

Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics. He is a cofounder of MIT's Initiative on the Digital Economy, along with Andrew McAfee. He and McAfee are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.


Author:Andrew Mcafee(Author), Erik Brynjolfsson(Author)

Hardcover: 416 pages

Publisher: W. W. Norton & Company (27 Jun. 2017)

Language: English

ISBN-10: 0393254291

ISBN-13: 978-0393254297

Product Dimensions: 16.3 x 3.6 x 24.4 cm


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