具體描述
Whiplash: How to Survive Our Faster Future
Joi Ito (Author),? Jeff Howe (Author)
Paperback
Publisher: Grand Central Publishing (6 Dec. 2016)
Language: English
ISBN-10: 1455598399
ISBN-13: 9781455598397
Product Dimensions: 15.2 x 1.9 x 22.9 cm
內容簡介
"The
future," as the author William Gibson once noted, "is already here.
It's just unevenly distributed." WHIPLASH is a postcard from that
future.
The
world is more complex and volatile today than at any other time in our
history. The tools of our modern existence are getting faster, cheaper,
and smaller at an exponential rate, just as billions of strangers around
the world are suddenly just one click or tweet or post away from each
other. When these two revolutions joined, an explosive force was
unleashed that is transforming every aspect of society, from business to
culture and from the public sphere to our most private moments.
Such
periods of dramatic change have always produced winners and losers. The
future will run on an entirely new operating system. It's a major
upgrade, but it comes with a steep learning curve. The logic of a faster
future oversets the received wisdom of the past, and the people who
succeed will be the ones who learn to think differently.
In
WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing
principles for navigating and surviving this tumultuous period. From
strategically embracing risks rather than mitigating them (or preferring
"risk over safety") to drawing inspiration and innovative ideas from
your existing networks (or supporting "pull over push"), this dynamic
blueprint can help you rethink your approach to all facets of your
organization.
Filled
with incredible case studies and leading-edge research and philosophies
from the MIT Media Lab and beyond, WHIPLASH will help you adapt and
succeed in this unpredictable world.
媒體推薦
"WHIPLASH
remarkably, entertainingly, and, most importantly, optimistically gives
critical context for the exponential evolution in which we find
ourselves, then provides a path toward adaptability and flexibility. In
short, it's a badass read."
--J. J. Abrams
"This
book is a brilliant and provocative guide to reading the tea leaves of
technological change. It's a great mix of stories, analysis, and
practical tips. Read it or get left behind."--Walter Isaacson,
bestselling author of Steve Jobs and president and CEO, Aspen Institute,
"Earnestly
followed, their nine principles will promote fluidity, exalt hybridity,
make our brains receptive and elastic, in other words prepare us to
navigate our present and grow our future."--Paola Antonelli, senior
curator, Museum of Modern Art,
"This
book is an essential and pragmatic guide to navigating our
technologically accelerating future. Joi and Jeff have distilled nine
excellent principles that you can ignore only at your peril. Read this
book to accelerate your thinking and become part of the future instead
of part of the past."--Reid Hoffman, cofounder, LinkedIn
"A
vitally important book, one worth reading and then rereading. Joi and
Jeff will open your eyes, inspire you, and help you teach the others.
Every three pages you'll find another reason to reset what you thought
you knew about the world. A must read."--Seth Godin, author of Survival
Is Not Enough,
"Readers
interested in technology, science history, futurism, innovation, and
entrepreneurship will find this book to be very fascinating, thought
provoking, and focused."--Booklist
"This
provocative gem is a must-read for anyone interested in the
cutting-edge research and exploration happening at MIT's Media Lab,
innovation at countless universities and companies worldwide, or
futuristic thinking in general."--Publisher's Weekly
"This
exhilarating and authoritative book actually makes sense of our
incredibly fast-paced, high-tech society. A standout among titles on
technology and innovation, it will repay reading--and rereading--by
leaders in all fields."--Kirkus (starred review)
作者簡介
Joichi
"Joi" Ito has been recognized for his work as an activist,
entrepreneur, venture capitalist, and advocate of emergent democracy,
privacy, and Internet freedom. As director of the MIT Media Lab, he is
currently exploring how radical new approaches to science and technology
can transform society in substantial and positive ways. Ito has served
as both board chair and CEO of Creative Commons, and sits on the boards
of Sony Corporation, Knight Foundation, the John D. and Catherine T.
MacArthur Foundation, The New York Times Company, and The Mozilla
Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing
in 1997 (at age 31) and selection as one of the "Global Leaders for
Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek
named him one of the "25 Most Influential People on the Web." In 2011,
he received the Lifetime Achievement Award from the Oxford Internet
Institute. In 2013, he received an honorary D.Litt from The New School
in New York City, and in 2015 an honorary Doctor of Humane Letters
degree from Tufts University. In 2014, he was inducted into the SXSW
Interactive Hall of Fame; also in 2014, he was one of the recipients of
the Golden Plate award from the Academy of Achievement.
Jeff
Howe is the program coordinator for Media Innovation at Northeastern,
and an assistant professor at Northeastern University. A longtime
contributing editor at Wired magazine, he coined the term crowdsourcing
in a 2006 article for that magazine. In 2008 he published a book with
Random House that looked more deeply at the phenomenon of massive online
collaboration. Called Crowdsourcing: How the Power of the Crowd is
Driving the Future of Business, it has been translated into ten
languages. He was a Nieman Fellow at Harvard University during the
2009-2010 academic year, and is currently a visiting scholar at the MIT
Media Lab. He has written for the Washington Post, Newyorker.com, The
New York Times, Time, Newsweek, and many other publications. He
currently lives in Cambridge with his wife and two children.
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