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中国旅游研究院作 著

图书标签:

• 出境旅游
• 中国旅游
• 旅游报告
• 年度报告
• 2012
• 旅游市场
• 中国出境
• 英文报告
• 旅游数据
• 行业分析

店铺： 广影图书专营店

出版社： 旅游教育出版社

ISBN：9787563723775

商品编码：29768903006

包装：平装

出版时间：2012-09-01

基本信息

书名:中国出境旅游发展年度报告2012(英文)

定价：150.00元

售价：102.0元,便宜48.0元,折扣68

作者:中国旅游研究院作

出版社：旅游教育出版社

出版日期：2012-09-01

ISBN：9787563723775

字数：

页码：

版次：1

装帧：平装

开本：16开

商品重量：0.359kg

编辑推荐

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中国旅游研究院所著的《2012中国出境旅游发展研究报告(英文版)》着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展为，信息量为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，对于境内外旅游主管部门、相关旅游企业与研究机构均具有一定参考价值。

内容提要

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中国旅游研究院所著的《2012中国出境旅游发展研究报告(英文版)》着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展为，信息量为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，对于境内外旅游主管部门、相关旅游企业与研究机构均具有一定参考价值。

目录

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Introduction Overview of China Outbound Tourism Development in2011 1. Continuous Improvement of the Environments at Home and Abroad 1.1 Cotant development of China's economy as a major driver offast growing outbound tourism 1.2 Significance of China's outbound tourism to the worldtourism economy 1.3 Resources allocation by businesses to outbound tourismservices 1.4 Strengthened international co-operation 1.5 Improved tourism public services 2. The Establishment of the World's Number One Outbound TourismMarket 2.1 Fast growing outbound tourism 2.2 Increased advee balance of tourism service trade 2.3 Diveified outbound tourist destinatio 2.4 Potentials of regional outbound tourism 3. Diveified Coumption Motivatio 3.1 Total coumption spending driven by tourismrelated-shopping 3.2 Leisure resorts 3.3 In-depth and ,theme tourism products 3.4 Budget travels in demand 3.5 Declining coumer satisfaction 4. Industry Traformation and Upgrades Driven by the Market Growth 4.1 Traformation from a quantity-driven pattern to aquality-oriented approach 4.2 Growing regional travel whole-selle 4.3 Integration of retail and wholesale business by privatetravel operato 4.4 More open to the outside world 5. Influencing the World and Changing China 5.1 China's outbound tourism-a global economic growth pole 5.2 Enhancing incremental influence of China's tourismindustryChapter 1 Environmental Analysis of China Outbound Tourism Marketin 2011 Section I : Major Determinants of Outbound Tourism of China Section II : Identification of Key Drive and Selection ofAnalytical Models 2.1 External Determinants 2.2 Model Selection and its Rationale Section III: Economic Significance of Outbound Tourism in 2011 3.1 Growth of Economic Output and Per Capita Ine 3.2 Increased Purchasing Power Driven by the 'Yuan DevaluationDomestic and its Appreciation Abroad' ~ 3.3 High-Speed Rail Network Upgrades 3.4 Impact of Fluctuating Oil Prices 3.5 Significant Growth in Domestic Tourism 3.6 Oveeas Payment Platforms Expaion SectionIV : Political Environment 4.1 Betterment of the Diplomatic, Economic and PoliticalEnvironments 4.2 Eased Visa Restrictio 4.3 Significant Effects of the ECTA on the Growth in the Touto Taiwan, China Section V : Other Market Environment Features 5.1 Inteified Marketing Promotion by Destination Countries inChina 5.2 Greater Attention to the Travel Security 5.3 Improved Market Regulation and Mounting PressuresChapter 2 Market Structure and Coumption Characteristics of Chinaoutbound Tourism in 2011 Section I : Market Structure 1.1 Market Situation 1.2 Market Structure Section II : Overall Analysis 2.1 Variables in Outbound Tourists' Coumption 2.2 Demographic Characteristics of Chinese Mainiand OutboundTourists 2.3 Facto Affecting Outbound Tourist Coumption Decisio 2.4 Coumption Decision Characteristics of Outbound Tourists 2.5 Characteristics of Outbound Tourists Coumption Pattern 2.6 Future Coumption Intention of Outbound Tourists SectionIII: Market Segmentation 3.1 Analysis of Outbound Travel for Business Purpose 3.2 Analysis of Outbound Travel for Vacation SectionIV : Coumption Characteristics of Major Destinatio 4.1 Hong Kong SAR 4.2 Ma SAR 4.3 Taiwan, China 4.4 Japan 4.5 USA 4.6 Australia 4.7 South Africa Section V : Analysis of Outbound Tourists' Satisfaction 5.1 Statistical Analysis of Tourists' Satisfaction 5.2 Integral Satisfaction and Quality Perception IndexChapter 3 Operational Characteristics of China Outbound TourismIndustry in 2011 Section I : Fundamentals of Outbound Tourism Industrial Playe 1.1 Continuous development of the industry scale and playe'power 1.2 Open market boosts tourism development 1.3 International cooperation entered a new stage 1.4 The rise of regional wholesale in port cities Section II : Operating Situation of Outbound Tourism Industry 2.1 Online tourism and cross-industry cooperation 2.2 Online media: the new battle field 2.3 Market demand leads to industrial performance 2.4 The appreciation of RMB requires international cooperation Section III: Product development and innovation of major outboundtour operato 3.1 High-end, in-depth tourism products are rising sta 3.2 Customized travel service as a new themeChapter 4 The Characteristics of Regional Outbound TourismDevelopment Section ! : North China Market 1.1 Development of Outbound Tourism 1.2 Case Study--Beijing Section II : East China Market 2.1 Development of Outbound Tourism 2.2 Case Study--Shanghai SectionIII: South China Market 3.1 Development of Outbound Tourism 3.2 Case Study--Guangzhou SectionIV : Southwest China Market 4.1 Development of Outbound Tourism 4.2 Case Study--Chongqing 4.3 Case Study--Chengdu Section V : A Comparison of Five Typical Cities in OutboundMarket 5.1 Demographic Characteristics of Outbound Tourists 5.2 Facto Influencing Coumer Decision-making 5.3 Coumption Decision Characteristics of Outbound Tourists 5.4 Characteristics of Outbound Tourist Coumption PatterChapter 5 Development Trends and Remendatio for China'sOutbound Tourism in 2012 Section I : Development Trends for Outbound Tourism in 2012 1.1 Optimizing environment of outbound tourism development 1.2 Development of coumption patter promotes industrialupgrade 1.3 China's outbound tourism changes world tourism landscape Section II: Proposals for China's Outbound Tourism Development 2.1 Governmental authorities should make a systematicmechanism 2.2 Foreign destinatio should focus on service enhancement 2.3 Tourism corporatio should be prepared for changes

作者介绍

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文摘

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序言

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A Deep Dive into China's Evolving Outbound Tourism Landscape This comprehensive report offers a detailed examination of the burgeoning outbound tourism sector in China, a dynamic force that has reshaped global travel patterns over the past decade. The 2012 edition meticulously analyzes the prevailing trends, underlying drivers, and significant developments that characterized this pivotal year in the industry. It moves beyond a superficial overview to delve into the intricate mechanisms and profound impacts of China's growing appetite for international travel. The report begins by establishing a robust baseline for understanding the scale and scope of China's outbound tourism. It provides in-depth statistics on outbound visitor numbers, expenditure patterns, and popular destination choices. These figures are not merely presented as raw data but are contextualized within broader economic and social trends in China. The analysis explores how rising disposable incomes, a rapidly expanding middle class, and increasing urbanization have collectively fueled the desire and capacity for international travel. Furthermore, it examines the role of government policies and initiatives in promoting and facilitating outbound tourism, highlighting strategies aimed at simplifying visa processes, enhancing travel safety, and encouraging a more diverse range of travel experiences. A significant portion of the report is dedicated to dissecting the motivations and preferences of Chinese outbound tourists. It goes beyond the assumption that all Chinese tourists are alike, presenting a nuanced segmentation of traveler types based on demographics, psychographics, and travel objectives. This includes insights into the distinct needs and desires of younger, independent travelers versus more traditional family groups, as well as the growing influence of niche markets such as luxury travel, adventure tourism, and cultural immersion. The report probes into what truly captivates Chinese travelers, examining their interests in historical sites, natural landscapes, shopping opportunities, culinary experiences, and unique cultural encounters. It further explores the evolving decision-making process, from initial inspiration and information gathering to booking channels and post-travel feedback. The report also undertakes a thorough evaluation of the impact of outbound tourism on both China and its destination countries. For China, it analyzes the economic benefits derived from foreign exchange earnings and the potential for skills development within the domestic tourism industry. Conversely, for destination countries, it quantifies the economic contributions of Chinese tourists through their spending on accommodation, transportation, retail, and attractions. Beyond the purely economic, the report also explores the socio-cultural implications, examining how increased interaction and cultural exchange through tourism can foster greater understanding and build bridges between China and the rest of the world. It acknowledges potential challenges such as the need for cultural sensitivity and the management of tourism's environmental footprint, offering insights into how these can be addressed effectively. A critical component of this report is its forward-looking perspective. While rooted in the data and analysis of 2012, it actively seeks to identify emerging trends and anticipate future trajectories. This includes an examination of the growing role of digital platforms and social media in shaping travel choices and experiences. The report investigates how online reviews, travel blogs, and destination marketing campaigns are influencing traveler perceptions and itineraries. It also considers the impact of technological advancements on the travel experience itself, from the increasing adoption of mobile payment solutions to the potential of augmented reality in enhancing on-site exploration. Furthermore, the report delves into the evolving competitive landscape of the global tourism industry and China's position within it. It analyzes the strategies employed by various countries and tourism boards to attract and retain Chinese visitors, highlighting best practices in destination marketing and service provision tailored to the Chinese market. This includes an assessment of the importance of multilingual services, culturally appropriate hospitality, and accessible payment options. The report also addresses the challenges faced by destinations in keeping pace with the rapidly changing preferences and expectations of Chinese travelers. In addition to macro-level trends, the report provides a granular look at specific destination markets that were particularly popular among Chinese outbound tourists in 2012. It offers insights into the unique appeal of various regions, identifying the key attractions and tourism products that resonated with Chinese visitors in those locales. This could include detailed case studies of how certain countries successfully adapted their offerings to cater to the Chinese market, or how emerging destinations began to gain traction. The methodology employed in this report is rigorous and multi-faceted, drawing upon a diverse range of data sources. This includes official statistics from government agencies, market research surveys, industry reports, academic studies, and qualitative insights gathered from industry professionals and travelers themselves. The report emphasizes a commitment to data accuracy and analytical depth, aiming to provide readers with a reliable and insightful understanding of the Chinese outbound tourism market. Ultimately, this report serves as an indispensable resource for anyone involved in or interested in the Chinese outbound tourism sector. It provides policymakers, tourism businesses, destination managers, researchers, and investors with a comprehensive and nuanced understanding of the forces shaping this critical segment of the global travel industry. By dissecting the complexities of China's outbound tourism in 2012, the report not only illuminates the past but also offers valuable foresight into the future of international travel. It is a testament to the profound and ongoing transformation of global tourism, driven in large part by the increasing mobility and evolving aspirations of Chinese travelers. The report underscores the dynamic nature of this market and the imperative for stakeholders to remain agile, informed, and responsive to its continuous evolution.

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评价三： 这本书的排版布局确实体现了一种国际化的视野。字体选择大气而不失细腻，图表的颜色搭配非常协调，即使是像我这样对纯粹数据感到头疼的读者，也能相对轻松地捕捉到关键信息。我注意到它在引用国际组织数据时的规范性，这大大增加了其可信度。在阅读过程中，我一直在思考，这份报告是如何平衡“全球视角”与“中国特色”的。出境旅游是一个复杂的全球生态系统，但其背后的驱动力终究来源于中国特定的社会经济结构。我希望它能更细致地剖析国内旅游消费升级的具体表现形式，例如，从传统的购物团转向定制化、体验式的深度游，这种转变在数据上是如何体现的？这份报告是否有能力揭示那些尚未被主流旅行社充分开发的“蓝海市场”？如果它能提供一些具体的地区性差异分析，比如不同城市群的居民出境倾向有何不同，那对旅游产品开发商而言，无疑是一份非常实用的工具书，而不是仅仅停留在宏观叙事层面。

评分☆☆☆☆☆

评价二： 说实话，我原本对这种年度报告类的出版物抱持着一种“例行公事”的预期，毕竟每年都有很多类似的资料涌现，很多都只是数据的简单堆砌，缺乏深入的洞察力。然而，当我浏览完这本书的章节标题后，我的疑虑 কিছুটা消散了不少。它似乎没有满足于仅仅报告“去了哪里”和“花了多少钱”这种基础信息，而是着重探讨了“为什么会去”以及“未来会怎么变”这样的深层逻辑。特别是关于新兴客源市场的潜力分析，如果能提供详实的人口统计学数据和消费习惯的对比，那将是无价之宝。我希望能看到一些对政策影响的评估，比如当时几年间的签证便利化措施，对游客流动产生了何种量化的正面或负面效应。我个人非常关注文化交流层面的影响，这份报告是否触及了中国游客在海外的文化适应性，以及这对目的地国产生了哪些潜移默化的文化冲击或融合？一本优秀的报告，不应只是记录历史，更应该预测未来并引导正确的方向。

评分☆☆☆☆☆

评价一： 这本书的装帧设计着实让人眼前一亮，那种沉稳又不失现代感的封面处理，光是放在书架上就透露出一种专业的气息。我特意在几个不同的书店和在线平台比较了一下，发现它的实体书手感非常好，纸张的质地让人愿意长时间翻阅。虽然我还没来得及深入研究那些数据图表，但从目录的排版来看，结构划分得相当清晰，从宏观的市场趋势到微观的消费者行为分析，似乎都有所涵盖，这对于研究行业动态的人来说，无疑是极大的便利。我尤其留意到它在引言部分强调的“数据驱动决策”的理念，这在当前信息爆炸的时代显得尤为重要。我期待它能提供一些独到的、未被广泛报道的视角，而不是简单地重复那些已经被媒体炒作烂了的表面现象。如果能有深入的案例分析来佐证其提出的观点，那就更完美了，毕竟，冰冷的数据只有结合鲜活的实践才能真正打动人心。总而言之，初次接触的印象是专业、严谨，并且在视觉上传达出高质量研究成果的信号。

评分☆☆☆☆☆

评价四： 我对这类深度报告的价值判断，很大程度上取决于它是否敢于提出一些具有争议性或逆向思维的观点。如果这本书只是如实记录了过去一年的增长数据，那它的价值只能算是“资料汇编”。我期待看到的是对某些既有模式的挑战，比如，对于那些过度依赖特定目的地的市场，报告是否提出了分散风险的建议？或者，它是否深入探讨了互联网技术，如移动支付和社交媒体，对传统旅行社的颠覆性影响，并且量化了这种影响的程度？出版于2012年，这个时间点非常关键，正处于全球经济复苏和中国中产阶级迅速崛起的交汇点。这份报告是否有能力捕捉到那个时代特有的“躁动不安”的消费情绪，并将其转化为可供分析的因子？我希望它能提供一些超越数字的、关于社会心理和消费哲学的洞察，让读者在阅读完数据后，还能进行更深层次的反思。

评分☆☆☆☆☆

评价五： 作为一名长期关注亚洲旅游市场的观察者，我通常会对比不同国家发布的同类报告。这份中国出境游的年度报告，在我看来，其最大的潜力在于其信息的独家性。毕竟，获取中国内地市场的官方一手数据往往是相当具有挑战性的。我关注到报告的作者团队，其背景似乎非常扎实，这让我对内容的严谨性有了更高的期待。我尤其想知道，报告中对“回头客”与“首次出境游客”的比例分析做得如何？这直接关系到市场是处于扩张期还是成熟期。此外，在可持续发展和负责任旅游的议题上，2012年的报告是否已经开始有所触及？虽然那时全球范围内的关注度不如现在，但提前布局这些议题，将极大提升报告的超前性和前瞻性。总而言之，我希望它不仅仅是一份对过去一年的总结，更是一张指向未来五年市场形态的精确导航图，提供的是行动指导而非仅仅是回顾性的陈述。