Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
##The ideas and methods from this book aim to small projects which are not invested by some one and driven by the passion of the developers. Stick to the core issues, keep simple and direct, react quickly, be flexible, be with the customers, give people benef...
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评分 评分 评分 评分 评分##马上做,做正确的事。
评分你真的需要很多吗? 不管是功能还是人员,我真的需要这么多吗?如果去掉这一部分会有什么后果?去掉另外一部分呢? 如今大部分行业的竞争都是你有我也有的“面积”上的追逐,而很少说是专注于小而精。 当你的投资人问道你:如何防范腾讯、360时,你是否也可以这样回答:“无所...
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