新编剑桥商务英语教师用书（高级）（第3版）（附MP3光盘1张） [Success With Bec Teachers Book Higher] pdf epub mobi txt 电子书 下载 2025

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[英] 达姆特 著

出版社： 经济科学出版社

ISBN：9787505877702

版次：1

商品编码：10095044

包装：平装

外文名称：Success With Bec Teachers Book Higher

开本：大16开

出版时间：2009-01-01

用纸：胶版纸

页数：208

字数：350000

正文语种：英语

附件：MP3光盘

内容简介

剑桥商务英语证书(BEc)考试是一种全新的实用型考试，侧重考察真实工作环境中的英语交流能力，专为广大商务英语学习者量身定做，获得全球众多教育机构及企业的认可，并将其作为入学考试或招聘录用的英语语言水平要求。
《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容，如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考；还提供了内容高度凝练、充满趣味而且可以模仿的学习活动，是职场新人和广大师生们最理想的选择。

内页插图

目录

MODULE 1
MODULE 2
MODULE 3
MODULE 4
MODULE 5
MODULE 6
MODULE 7
MODULE 8
MODULE 9
MODULE 10
MODULE 11
MODULE 12
Photocopiable activities
Photocopiable ctivities notes
Workbook answer key

精彩书摘

4. 1 Listening script
SarahWe make financial software for medium-sizedcompanies. Competition is strong - not necessarily pricecompetition, because in our sector, quality, reliabilityand service are far more important factors. We use a salestechnique thats called relationship selling. In other words,we spend a lot of time getting to know each prospectsindividual needs: their business processes, their strategicaims, and um... also the issues and constraints they face.The idea is that the customer sees us as a partner, someonewhos going to work with them and help them find the bestsolution for their business. Working this way, there are timeswhen I have to freely admit to people that our products maynot be best suited to their particular needs, but to be honestId much prefer to be doing that than using some hard-selltechnique to push something I dont really believe in myself,you know...PresenterThankyou, Sarah. Now, Dale Freidman, I knowyou have a very different approach...DaleI would say so, yes. In my line of business, its allabout perceived benefits - there are some tangible ones like,for example, use of natural ingredients in our deodorants,but everyone in the industry copies ideas, so its difficultto sustain any kind of technical competitive advantage forlong. So, I use a lot of anecdotes when I sell; I tell stories, getpeople laughing. My approach is direct - I guess some mightsay pushy, but I get results. I deal only with the decisionmaker, whos generally a buyer for a chain of stores. Youdbe amazed how much time people waste talking to thewrong guy. I always start by presenting them with the mostexpensive options, because this increases our average sales,and as soon as I get a buying signal from them - it couldbe anything, you know, just a question like Whats yourmost popular product？ - I move in and close the sale bydiscussing quantities required, special delivery arrangements,favourable payment terms, things that make them feel theyregetting added value...

前言/序言

评分☆☆☆☆☆

非常好用的一款东西哈 包装不错 物流很快，，

评分☆☆☆☆☆

还不错，可惜没用上第一天的100元优惠券。损失了。

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好评、好评，好评、好评

评分☆☆☆☆☆

对于没有老师解读自学的人来说，这本书还是非常必要的。

评分☆☆☆☆☆

正版书籍 送货及时 要好好努力 坚持学习使用

评分☆☆☆☆☆

送货速度快，图书正品！

评分☆☆☆☆☆

BEC高级必备系列，现在才开始准备感觉十一月份都要有点悬了

评分☆☆☆☆☆

非常有用，商务英语找了很多，这个最全面最全威

评分☆☆☆☆☆

很实惠，全套都在京东买的，英专生多考点证书，为以后找个好工作做准备