具体描述
Whiplash: How to Survive Our Faster Future
Joi Ito (Author),? Jeff Howe (Author)
Paperback
Publisher: Grand Central Publishing (6 Dec. 2016)
Language: English
ISBN-10: 1455598399
ISBN-13: 9781455598397
Product Dimensions: 15.2 x 1.9 x 22.9 cm
内容简介
"The
future," as the author William Gibson once noted, "is already here.
It's just unevenly distributed." WHIPLASH is a postcard from that
future.
The
world is more complex and volatile today than at any other time in our
history. The tools of our modern existence are getting faster, cheaper,
and smaller at an exponential rate, just as billions of strangers around
the world are suddenly just one click or tweet or post away from each
other. When these two revolutions joined, an explosive force was
unleashed that is transforming every aspect of society, from business to
culture and from the public sphere to our most private moments.
Such
periods of dramatic change have always produced winners and losers. The
future will run on an entirely new operating system. It's a major
upgrade, but it comes with a steep learning curve. The logic of a faster
future oversets the received wisdom of the past, and the people who
succeed will be the ones who learn to think differently.
In
WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing
principles for navigating and surviving this tumultuous period. From
strategically embracing risks rather than mitigating them (or preferring
"risk over safety") to drawing inspiration and innovative ideas from
your existing networks (or supporting "pull over push"), this dynamic
blueprint can help you rethink your approach to all facets of your
organization.
Filled
with incredible case studies and leading-edge research and philosophies
from the MIT Media Lab and beyond, WHIPLASH will help you adapt and
succeed in this unpredictable world.
媒体推荐
"WHIPLASH
remarkably, entertainingly, and, most importantly, optimistically gives
critical context for the exponential evolution in which we find
ourselves, then provides a path toward adaptability and flexibility. In
short, it's a badass read."
--J. J. Abrams
"This
book is a brilliant and provocative guide to reading the tea leaves of
technological change. It's a great mix of stories, analysis, and
practical tips. Read it or get left behind."--Walter Isaacson,
bestselling author of Steve Jobs and president and CEO, Aspen Institute,
"Earnestly
followed, their nine principles will promote fluidity, exalt hybridity,
make our brains receptive and elastic, in other words prepare us to
navigate our present and grow our future."--Paola Antonelli, senior
curator, Museum of Modern Art,
"This
book is an essential and pragmatic guide to navigating our
technologically accelerating future. Joi and Jeff have distilled nine
excellent principles that you can ignore only at your peril. Read this
book to accelerate your thinking and become part of the future instead
of part of the past."--Reid Hoffman, cofounder, LinkedIn
"A
vitally important book, one worth reading and then rereading. Joi and
Jeff will open your eyes, inspire you, and help you teach the others.
Every three pages you'll find another reason to reset what you thought
you knew about the world. A must read."--Seth Godin, author of Survival
Is Not Enough,
"Readers
interested in technology, science history, futurism, innovation, and
entrepreneurship will find this book to be very fascinating, thought
provoking, and focused."--Booklist
"This
provocative gem is a must-read for anyone interested in the
cutting-edge research and exploration happening at MIT's Media Lab,
innovation at countless universities and companies worldwide, or
futuristic thinking in general."--Publisher's Weekly
"This
exhilarating and authoritative book actually makes sense of our
incredibly fast-paced, high-tech society. A standout among titles on
technology and innovation, it will repay reading--and rereading--by
leaders in all fields."--Kirkus (starred review)
作者简介
Joichi
"Joi" Ito has been recognized for his work as an activist,
entrepreneur, venture capitalist, and advocate of emergent democracy,
privacy, and Internet freedom. As director of the MIT Media Lab, he is
currently exploring how radical new approaches to science and technology
can transform society in substantial and positive ways. Ito has served
as both board chair and CEO of Creative Commons, and sits on the boards
of Sony Corporation, Knight Foundation, the John D. and Catherine T.
MacArthur Foundation, The New York Times Company, and The Mozilla
Foundation. Ito's honors include TIME magazine's "Cyber-Elite" listing
in 1997 (at age 31) and selection as one of the "Global Leaders for
Tomorrow" by the World Economic Forum (2001). In 2008, BusinessWeek
named him one of the "25 Most Influential People on the Web." In 2011,
he received the Lifetime Achievement Award from the Oxford Internet
Institute. In 2013, he received an honorary D.Litt from The New School
in New York City, and in 2015 an honorary Doctor of Humane Letters
degree from Tufts University. In 2014, he was inducted into the SXSW
Interactive Hall of Fame; also in 2014, he was one of the recipients of
the Golden Plate award from the Academy of Achievement.
Jeff
Howe is the program coordinator for Media Innovation at Northeastern,
and an assistant professor at Northeastern University. A longtime
contributing editor at Wired magazine, he coined the term crowdsourcing
in a 2006 article for that magazine. In 2008 he published a book with
Random House that looked more deeply at the phenomenon of massive online
collaboration. Called Crowdsourcing: How the Power of the Crowd is
Driving the Future of Business, it has been translated into ten
languages. He was a Nieman Fellow at Harvard University during the
2009-2010 academic year, and is currently a visiting scholar at the MIT
Media Lab. He has written for the Washington Post, Newyorker.com, The
New York Times, Time, Newsweek, and many other publications. He
currently lives in Cambridge with his wife and two children.
用户评价
这本书简直是为我们这个时代量身定做的指南！我最近读完后，感觉像是经历了一次思维上的“排毒”。它不是那种故作高深的理论堆砌，而是那种能让你立马在日常生活中找到对应点的实用宝典。作者的笔触非常犀利，毫不留情地揭示了现代社会中那些我们习以为常却又暗藏危机的“惯性思维”。比如，书中对“效率陷阱”的剖析，让我深思自己是不是为了追求表面的忙碌而牺牲了真正有价值的产出。那种感觉就像是，你一直以为自己在跑步机上努力奔跑，结果书一翻开，告诉你其实你跑的方向是错的，或者根本就没在前进。我特别喜欢它提出的那种“主动断裂”的理念，它鼓励我们要有勇气去打破那些看似坚固实则束缚我们的规则。读完之后，我立刻开始审视自己的时间分配和精力投入，感觉整个人都轻盈了不少，不再被那些无形的压力牵着鼻子走。这本书的价值在于，它提供了一种全新的视角，让我们能够跳出“系统”本身，以一个观察者的身份去重新审视我们正在经历的一切，这对于身处信息爆炸和快速迭代时代的我们来说，简直是醍醐灌顶，必须人手一本。
评分我通常对商业或社会趋势类的书籍持谨慎态度，因为太多内容流于表面，缺乏真正触及灵魂的拷问。然而，这本书给我的感觉是，它是一份来自未来世界的“诊断报告”，而且诊断得极其精准、毫无保留。其中关于“认知债务”的分析，对我触动极大。我们不断学习新工具、新知识，但我们很少停下来清理旧有的、已经失效的认知模型。这种“认知债务”的积累，最终会导致我们在面对全新挑战时，反应迟钝甚至完全错误。这本书的叙事结构非常流畅，它不像教科书那样枯燥，更像是一场层层递进的智力探险。作者的幽默感穿插其中，使得那些沉重的话题也变得易于接受，但绝不意味着内容的轻量化。相反，正是这种轻松的笔调，让你在毫无防备的情况下，接受了那些颠覆性的观点。我把它放在床头，时不时会翻开看一两页，每一次重读都有新的体会。它已经超越了“工具书”的范畴，更像是一部帮助个体进行“自我升级”的哲学导论。
评分老实说，我原本对这类打着“未来生存”旗号的书持保留态度的，总觉得它们充斥着科幻式的夸张和不切实际的预测。但这本书完全颠覆了我的固有印象。它的力量在于其深度和广度兼备的洞察力。我印象最深的是它对“连接过度”现象的批判性解读。在如今这个人人都是“社交专家”的时代，我们似乎忘记了如何进行真正深刻的、有意义的交流。作者没有停留在表面批判“低质量社交”，而是深入挖掘了这种连接过度如何腐蚀了个体的专注力和深度思考能力。它不像很多同类书籍那样只告诉你“多读书”、“多思考”，而是提供了一套可操作的“反向工程”思维框架，教你如何在信息洪流中建立起自己的“信息防火墙”。我甚至觉得，这本书更像是一部关于“精神自救”的手册。它不是给你一张地图，而是教你如何辨认方向，教你如何在这种快速变化的世界中，保持自己的核心稳定性和精神独立性。对于那些渴望在喧嚣中找到自己声音的读者来说，这本书无疑是黑暗中的一盏明灯，它的深刻性远超同类作品，值得反复品读。
评分这是一本充满“反常识”智慧的书籍，它挑战了我过去二十年里接受的所有关于“成功学”的教条。很多人都推崇那种“从小处着手，积跬步以至千里”的渐进式发展，但这本书却大胆地提出了“临界点思维”的重要性。它告诉我，在某些领域，平庸的努力只会让你被系统同化，真正的突破往往需要一次剧烈的、非线性的跃迁。我尤其对其中关于“冗余价值”的论述印象深刻。在追求极致精简和效率的今天，我们常常将那些看似“无用”的东西，比如深度阅读、长时间的冥想、无目的的闲聊，统统剔除。但作者却有力地论证了，正是这些“冗余”部分，构成了未来真正的“抗风险能力”和创新源泉。这本书就像一个警钟，提醒我们不要被当前的“最优解”所麻痹，因为最优解往往是暂时的、脆弱的。我强烈推荐给那些感觉自己被困在“舒适区”里，却又看不到出路的专业人士。它能帮你找回那种打破旧有框架的勇气和方法论。
评分这本书的阅读体验非常“刺激”，用“爆裂”来形容一点也不为过。它就像一颗投入平静湖面的重磅炸弹，激起的涟漪久久不能平息。我特别欣赏作者在构建论点时所展现出的那种严谨的逻辑链条和丰富的跨学科引用。它不是空泛的口号，而是建立在一系列扎实的观察和对历史趋势的精妙把握之上。举个例子，书中关于“身份的流动性与固化风险”的讨论，简直是精准地戳中了当代人最大的焦虑点之一——我们都在努力构建一个完美的“数字人设”，却常常忽略了真实的自我正在被这个构建过程所异化。我读到某些段落时，甚至会情不自禁地停下来，拿起笔在旁边做笔记，因为某些句子太精辟，需要时间消化。它强迫你直面那些你可能一直在逃避的问题：你的“进步”是真的进步，还是只是被加速了的重复？这本书的语言风格也很有特色，它充满了一种积极的对抗感，让你在阅读的过程中，仿佛也参与到了一场思想的搏击中。读完后，我感觉自己的认知边界被硬生生地推开了一大截。
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