具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
评分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
评分##写得太感人了，一点架子也没有，发自内心，最后我看哭了
评分##最有意思的地方是对团队中那些misfits的描写，尤其是Johnson，让人想到硅谷里的Jared：作者如此残忍对待他，竟然还反以为傲，让我反感。好的方面来说，我也不住感慨有志同道合的伙伴一起创业，想必是最幸福的事。可故事有点失衡：有的细节絮絮叨叨，有的情节又一晃而过。此外，同样是优秀的年轻人，Penny就没机会创造自己的一片天，而是在家带孩子，让我有点唏嘘。最后，我对他absent father的形象耿耿于怀
评分##有趣且诚实：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事发后下场如何的人...
评分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
评分##创业的部分就是另一本“创业维艰”。Phil Knight 在书里经常用到”He is my people”这句话，也就是他所说的有共同理想并愿意为之努力的“Shoe Dog”，到后半段觉得商业眼光判断很重要，识人更重要。被 Phil 四处差遣灭火和发展新业务的 Johnson，坐着轮椅照样搞定展销会的 Woodell，Nike 的成功的重要原因之一在于集结了这一群 Shoe Dog. 最后 Phil 说，他发现年轻人对时局很悲观，他承认大时代和运气很重要，非常重要。可是怎么也比二战后更好，机会更多，还是一句老话：越努力越幸运。
评分耐克创始人回忆录，一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年，与鬼冢虎的恩恩怨怨，与银行的博弈现金流的枯竭，甚至遇到政治阻力，精彩纷呈。1962年，奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜，后来科比和老虎都成为耐克最具影响力的代言人，冥冥之中有天意
评分##最有意思的地方是对团队中那些misfits的描写，尤其是Johnson，让人想到硅谷里的Jared：作者如此残忍对待他，竟然还反以为傲，让我反感。好的方面来说，我也不住感慨有志同道合的伙伴一起创业，想必是最幸福的事。可故事有点失衡：有的细节絮絮叨叨，有的情节又一晃而过。此外，同样是优秀的年轻人，Penny就没机会创造自己的一片天，而是在家带孩子，让我有点唏嘘。最后，我对他absent father的形象耿耿于怀
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