具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##20160609-20160708。本書隻是講瞭耐剋草創時期的人和事。他害羞內嚮的性格，他無限熱愛的事業，他的誌同道閤的朋友們，他的感情史，他麵對競爭對手的害怕和絕地反擊。作者一直說他害羞，其實書中不乏笑點，想必也是一個悶騷男。
評分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
評分##寫得太感人瞭，一點架子也沒有，發自內心，最後我看哭瞭
評分##“Because I honestly wished I could do it all over again.”
評分##“Because I honestly wished I could do it all over again.”
評分##This book has everything! This book is everything! Gosh, I laughed and cried.
評分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
評分##This book has everything! This book is everything! Gosh, I laughed and cried.
評分##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
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