具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##寫得太感人瞭，一點架子也沒有，發自內心，最後我看哭瞭
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分耐剋創始人迴憶錄，一群shoe dogs的堅持成就瞭今日的耐剋。耐剋前18年是跌宕起伏的18年，與鬼塚虎的恩恩怨怨，與銀行的博弈現金流的枯竭，甚至遇到政治阻力，精彩紛呈。1962年，奈特先生去日本Kobe(神戶)與鬼塚株式會社談判代理Tiger牌運動鞋事宜，後來科比和老虎都成為耐剋最具影響力的代言人，冥冥之中有天意
評分##“Because I honestly wished I could do it all over again.”
評分##很慶幸在人生的這個階段讀到這本書。Phil常常提到來自童年時期以的insecurity, 以至於一次退休瞭的Phil和妻子在街上遇到瞭比爾蓋茨和巴菲特，假裝拉傢常的時候心裏還在想著自己的身傢跟這兩位比低瞭好多倍，心裏有點被intimidated到。同樣insecure的我讀到這裏會心一笑，緊接著又是一聲嘆息：“誒原來這缺乏安全感的毛病真是要伴隨終身瞭啊！”但願我能像Phill一樣，藉著這因為缺乏安全感而永遠unsettling的心，一直追隨所謂的calling。Don't stop.
評分##20160609-20160708。本書隻是講瞭耐剋草創時期的人和事。他害羞內嚮的性格，他無限熱愛的事業，他的誌同道閤的朋友們，他的感情史，他麵對競爭對手的害怕和絕地反擊。作者一直說他害羞，其實書中不乏笑點，想必也是一個悶騷男。
評分##20160609-20160708。本書隻是講瞭耐剋草創時期的人和事。他害羞內嚮的性格，他無限熱愛的事業，他的誌同道閤的朋友們，他的感情史，他麵對競爭對手的害怕和絕地反擊。作者一直說他害羞，其實書中不乏笑點，想必也是一個悶騷男。
評分##很慶幸在人生的這個階段讀到這本書。Phil常常提到來自童年時期以的insecurity, 以至於一次退休瞭的Phil和妻子在街上遇到瞭比爾蓋茨和巴菲特，假裝拉傢常的時候心裏還在想著自己的身傢跟這兩位比低瞭好多倍，心裏有點被intimidated到。同樣insecure的我讀到這裏會心一笑，緊接著又是一聲嘆息：“誒原來這缺乏安全感的毛病真是要伴隨終身瞭啊！”但願我能像Phill一樣，藉著這因為缺乏安全感而永遠unsettling的心，一直追隨所謂的calling。Don't stop.
評分##在禪者的初心中鈴木俊隆雲：在初學者看來可能性極多，而在大師眼中寥寥無幾。不由想到師傅常與我說的--拳打韆遍自化，手眼身法步，精神氣力功。人一輩子，能做好一件事，便極不易，而大多數人，本源便沒有做好一件事的能力。奈特用一輩子做好瞭一雙鞋，這雙鞋的品牌價值高達300多億美金，它叫耐剋。奈特用耐剋連接瞭無數體育運動愛好者的心，從普雷方丹到麥剋喬丹，從老虎伍茲到第一次參加奧運會的中國體育健將們，鞋狗的心路曆程，讀來時而讓人熱血沸騰，時而令人潸然淚下，全書用一個詞來概括--切膚！奈特很早就發現，信仰讓人無法抵抗，他堅定地信仰，能創造一款讓人們舒適地跑幾公裏的鞋子，會讓這個世界變得更加美好。他把運動鞋的運動功能發展成瞭日常生活和時尚功能。簡單的“誠實”在企業運作中起到瞭巨大的作用，也數次讓企業化險為夷。
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