具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
評分##看傳記感受他人的精神麵貌，彌補上班生活孤島的狀態。看完想買一雙 pre montreal 跑鞋。
評分##酣暢淋灕！不隻是鞋，更是奮力拼搏、永不止步的精神——這種mission driven的文化，把團隊每個人的纔華和個性發揮到極緻的用人智慧，一次次危機中的堅守和突破——作為一個幾十年後聽故事的人，數次熱淚盈眶，激動不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
評分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
評分##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##有趣且誠實：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一個關注Fujimoto, Phil從Onitsuka收買的間諜, 在東窗事發後下場如何的人...
評分##酣暢淋灕！不隻是鞋，更是奮力拼搏、永不止步的精神——這種mission driven的文化，把團隊每個人的纔華和個性發揮到極緻的用人智慧，一次次危機中的堅守和突破——作為一個幾十年後聽故事的人，數次熱淚盈眶，激動不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分##寫得太感人瞭，一點架子也沒有，發自內心，最後我看哭瞭
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