The Cold Start Problem

The Cold Start Problem 下載 mobi epub pdf 電子書 2025


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Andrew Chen

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發表於2025-03-12


圖書介紹


Harper Business 2021-10-26 精裝 9780062969743


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圖書描述

Andrew Chen is a General Partner at Andreessen Horowitz where he invests in consumer technology, including social, marketplace, entertainment, and gaming experiences. Today, Andrew serves on the boards of Envoy, Hipcamp, SandboxVR, Singularity6, Sleeper, Snackpass, Substack, and Virtual Kitchen Co.

Prior to joining a16z, Andrew led the Rider Growth teams at Uber. He has also served as an advisor/investor for tech startups including AngelList, Barkbox, Boba Guys, Dropbox, Front, Gusto, Kiva, Product Hunt, Tinder, Workato, and others.

Andrew holds a B.S. in Applied Mathematics from the University of Washington.

A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging networks effects to launch and scale towards billions of users.

Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.

Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest — to provide unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.

The Cold Start Problem reveals what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect are virally important today.

The Cold Start Problem 下載 mobi epub pdf txt 電子書 格式

The Cold Start Problem mobi 下載 pdf 下載 pub 下載 txt 電子書 下載 2025

The Cold Start Problem 下載 mobi pdf epub txt 電子書 格式 2025

The Cold Start Problem 下載 mobi epub pdf 電子書
想要找書就要到 新城書站
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

##看瞭 8 章左右,果然如 goodreads 上的書評一樣,第一章就把重點講完瞭,事實上後麵的例子陳述真的沒啥意義啊..乾貨是沒有的,隻是淪為佐證自己觀點的素材。最重要的就是把網絡效應分為五個階段。

評分

##看瞭 8 章左右,果然如 goodreads 上的書評一樣,第一章就把重點講完瞭,事實上後麵的例子陳述真的沒啥意義啊..乾貨是沒有的,隻是淪為佐證自己觀點的素材。最重要的就是把網絡效應分為五個階段。

評分

評分

##整體結構是清楚的。但是一開始說要把network effect講透,sorry並沒有。case study很多,不忘隱晦告訴你這些企業可以但是你參照一樣的不一定行的通哦!那我參考啥呢

評分

##uber growth strategy精華 評估network價值的可貴洞見 web3中齣現super app後network價值可以重寫,在這之前network是推動virtuous cycle的有效工具

評分

##迄今為止主流互聯網的競爭,就是幾大具備網絡效應平颱之間的競爭,也許未來還是如此。這本書較為具體地描繪瞭具備網絡效應平颱的發展階段、案例,裏麵涉及到的問題,是對平颱型互聯網發展模式的很好總結。希望未來互聯網可以更多姿多彩一些,網絡效應也應該有新的形式齣現。 這本書的評價一般(Amazon + 豆瓣),但讀下來還可以,主要是組織沒什麼條理。現有的內容可以砍半,或者換成一半研究更深入的內容 但對於沒有直接參與過的人(起步或scaling),讀這本書是一個好的思考機會,可以由此理解、思考自己的業務怎麼做會更好 閱讀建議 - 推薦讀者:沒...  

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