具体描述
| 图书名称： | Mid-Century Ads 大创意时期的广告作品集 中世纪广告 广告设计 创意 平面设计书籍 | |
| 出版单位： | Taschen | |
| 作 者： | Jim Heimann | |
| 出版时间： | 2015年04月09号 | |
| 语 言： | 英文 | |
| I S B N ： | 9783836556323 | |
| 图书定价： | 200 RMB/本 | |
| 图书规格： | 精装 1/16 开本 720页 1.6 KG/本 |
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
Text in English, French, and German
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