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| 圖書名稱： | Mid-Century Ads 大創意時期的廣告作品集 中世紀廣告 廣告設計 創意 平麵設計書籍 | |
| 齣版單位： | Taschen | |
| 作 者： | Jim Heimann | |
| 齣版時間： | 2015年04月09號 | |
| 語 言： | 英文 | |
| I S B N ： | 9783836556323 | |
| 圖書定價： | 200 RMB/本 | |
| 圖書規格： | 精裝 1/16 開本 720頁 1.6 KG/本 |
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
Text in English, French, and German
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