內容簡介
A groundbreaking look at why our interactions with others hold the key to successFor generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In
Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders,
Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.
作者簡介
Adam Grant is the youngest tenured professor and single highest-rated teacher at The Wharton School. His consulting and speaking clients include Google, the NFL, Merck, Pixar, Goldman Sachs, the World Economic Forum, the United Nations, and the U.S. Army and Navy. He is a former record-setting advertising director, junior Olympic springboard diver, and professional magician.,,
精彩書評
“
Give and Take just might be the most important book of this young century. As insightful and entertaining as Malcolm Gladwell at his best, this book has profound implications for how we manage our careers, deal with our friends and relatives, raise our children, and design our institutions. This gem is a joy to read, and it shatters the myth that greed is the path to success.”
~Robert Sutton, author of The No *sshole Rule and Good Boss, Bad Boss“
Give and Take is a truly exhilarating book—the rare work that will shatter your assumptions about how the world works and keep your brain firing for weeks after you've turned the last page.”
~Daniel H. Pink, author of Drive and A Whole New Mind“
Give and Take is brimming with life-changing insights. As brilliant as it is wise, this is not just a book—it's a new and shining worldview. Adam Grant is one of the great social scientists of our time, and his extraordinary new book is sure to be a bestseller.”
~Susan Cain, author of Quiet“
Give and Take cuts through the clutter of clichés in the marketplace and provides a refreshing new perspective on the art and science of success. Adam Grant has crafted a unique, ‘must have’ toolkit for accomplishing goals through collaboration and reciprocity.”
~William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc.“
Give and Take is a pleasure to read, extraordinarily informative, and will likely become one of the classic books on workplace leadership and management. It has changed the way I see my personal and professional relationships, and has encouraged me to be a more thoughtful friend and colleague.”
~Jeff Ashby, NASA space shuttle commander“With
Give and Take, Adam Grant has marshaled compelling evidence for a revolutionary way of thinking about personal success in business and in life. Besides the fundamentally uplifting character of the case he makes, readers will be delighted by the truly engaging way he makes it. This is a must read.”
~Robert Cialdini, author of Influence“
Give and Take is a brilliant, well-documented, and motivating debunking of ‘good guys finish last’! I've noticed for years that generosity generates its own kind of equity, and Grant's fascinating research and engaging style have created not only a solid validation of that principle but also practical wisdom and techniques for utilizing it more effectively. This is a super manifesto for getting meaningful things done, sustainably.”
~David Allen, author of Getting Things Done“Packed with cutting-edge research, concrete examples, and deep insight,
Give and Take offers extraordinarily thought-provoking—and often surprising—conclusions about how our interactions with others drive our success and happiness. This important and compulsively-readable book deserves to be a huge success.”
~Gretchen Rubin, author of The Happiness Project and Happier at Home“One of the great secrets of life is that those who win most are often those who give most. In this elegant and lucid book, filled with compelling evidence and evocative examples, Adam Grant shows us why and how this is so. Highly recommended!”
~William Ury, coauthor of Getting to Yes and author of The Power of a Positive No“Good guys finish first—and Adam Grant knows why.
Give and Take is the smart surprise you can't afford to miss."
~Daniel Gilbert, author of Stumbling on Happiness“
Give and Take is an enlightening read for leaders who aspire to create meaningful and sustainable changes to their environments. Grant demonstrates how a generous orientation toward others can serve as a formula for producing successful leaders and organizational performance. His writing is as engaging and enjoyable as his style in the classroom.”
~Kenneth Frazier, Chairman, President, and CEO of Merck & Co.“In this riveting and sparkling book, Adam Grant turns the conventional wisdom upside-down about what it takes to win and get ahead. With page-turning stories and compelling studies,
Give and Take reveals the surprising forces behind success, and the steps we can take to enhance our own.”
~Laszlo Bock, Senior Vice President of People Operations, Google“
Give and Take dispels commonly held beliefs that equate givers with weakness and takers with strength. Grant shows us the importance of nurturing and encouraging prosocial behaviors.”
~Dan Ariely, author of Predictably Irrational“
Give and Take defines a road to success marked by new ways of relating to colleagues and customers as well as new ways of growing a business.”
~Tony Hsieh, CEO, Zappos.com and author of Delivering Happiness“A milestone! Well-researched, generous, actionable and important. Adam Grant has given us a gift, a hard-hitting book about the efficacy of connection and generosity in everything we do.”
~Seth Godin, bestselling author of The Icarus Deception and Tribes“
Give and Take will fundamentally change the way you think about success. Unfortunately in America, we have too often succumbed to the worldview that if everyone behaved in their own narrow self-interest, all would be fine. Adam Grant shows us with compelling research and fascinating stories there is a better way.”
~Lenny Mendonca, Director, McKinsey & Co.“Adam Grant, a rising star of positive psychology, seamlessly weaves together science and stories of business success and failure, convincing us that giving is in the long run the recipe for success in the corporate world. En route you will find yourself re-examining your own life. Read it yourself, then give copies to the people you care most about in this world.”
~Martin Seligman, author of Learned Optimism and Flourish“
Give and Take presents a groundbreaking new perspective on success. Adam Grant offers a captivating window into innovative principles that drive effectiveness at every level of an organization and can immediately be put into action. Along with being a fascinating read, this book holds the key to a more satisfied and productive workplace, better customer relationships, and higher profits.”
~Chip Conley, Founder, Joie de Vivre Hotels and author, Peak and Emotional Equations“
Give and Take is a game changer. Reading Adam Grant's compelling book will change the way doctors doctor, managers manage, teachers teach, and bosses boss. It will create a society in which people do better by being better. Read the book and change the way you live and work.”
~Barry Schwartz, author of The Paradox of Choice and Practical Wisdom“
Give and Take is a new behavioral benchmark for doing business for better, providing an inspiring new perspective on how to succeed to the benefit of all. Adam Grant provides great support for the new paradigm of creating a ‘win win’ for people, planet and profit with many fabulous insights and wonderful stories to get you fully hooked and infected with wanting to give more and take less."
~Jochen Zeitz, former CEO and chairman, PUMA“
Give and Take is a real gift. Adam Grant delivers a triple treat: stories as good as a well-written novel, surprising insights drawn from rigorous science, and advice on using those insights to catapult ourselves and our organizations to success. I can’t think of another book with more powerful implications for both business and life.”
~Teresa Amabile, author of The Progress Principle“Adam Grant has written a landmark book that examines what makes some extraordinarily successful people so great. By introducing us to highly-impressive individuals, he proves that, contrary to popular belief, the best way to climb to the top of the ladder is to take others up there with you.
Give and Take presents the road to success for the 21st century.”
~Maria Eitel, founding CEO and President of the Nike Foundation“What
The No *sshole Rule did for corporate culture,
Give and Take does for each of us as individuals. Grant presents an evidence-based case for the counterintuitive link between generosity and finishing first.”
~Douglas Stone and Sheila Heen, coauthors of Difficult Conversations“Adam Grant is a wunderkind. He has won every distinguished research award and teaching award in his field, and his work has changed the way that people see the world. If you want to be surprised—very pleasantly surprised—by what really drives success, then
Give and Take is for you. If you want to make the world a better place, read this book. If you want to make your life better, read this book.”
~Tal Ben-Shahar, author of Happier“In an era of business literature that drones on with the same-old, over-used platitudes, Adam Grant forges brilliant new territory.
Give and Take helps readers understand how to maximize their effectiveness and help others simultaneously. It will serve as a new framework for both insight and achievement. A must read!”
~Josh Linkner, founder of ePrize, CEO of Detroit Venture Partners, and author of Disciplined Dreaming 前言/序言
《影響力:說服他人的心理學》 作者:[此處填寫原書作者] 齣版信息:[此處填寫齣版社及齣版年份] 裝幀:[此處填寫書籍的裝幀形式,例如:精裝/平裝] 頁數:[此處填寫頁數] ISBN:[此處填寫ISBN] --- 圖書簡介 在這個信息爆炸、人際互動日益復雜的現代社會中,如何有效地影響他人,促成閤作,達成目標,已經成為一門至關重要的學問。《影響力:說服他人的心理學》深入剖析瞭人類決策背後的深層心理機製,揭示瞭那些驅動我們點頭稱是、接受建議的隱藏力量。 本書並非一本空洞的說教指南,而是一部基於嚴謹社會心理學實驗和大量真實案例構建的實戰手冊。作者以其深厚的學術背景和敏銳的洞察力,將復雜的說服原理提煉為清晰、易於理解和實踐的框架。它帶領讀者穿越人類思維的迷宮,探尋我們為何容易被某些策略所打動,以及如何負責任地運用這些力量。 核心洞察:六大通用影響力原理 本書的核心內容圍繞六個被廣泛驗證的、跨文化、跨行業的通用影響力原理展開。這些原理如同人類心智的“捷徑”,在日常生活中無處不在,對我們的購買決策、人際交往乃至政治參與都起著決定性的作用。 1. 互惠原理 (Reciprocity): 給予與索取的社會契約 人類社會建立在互惠的基礎上。一旦有人給予我們一些東西——無論是有形的禮物、信息,還是一種善意——我們內心深處會産生一種強烈的義務感,必須迴報對方。本書詳盡分析瞭“先予後取”的策略,探討瞭“不對等”的給予(例如,一份意料之外的小禮物)如何産生遠超預期的迴報。我們將看到,這種原理如何在商業談判中被巧妙運用,以及如何在日常的社會往來中建立穩固的信任關係。關鍵在於,迴報的“感知”往往比實際價值更為重要。 2. 承諾與一緻性原理 (Commitment and Consistency): 邁齣第一步的巨大力量 一旦我們公開做齣某種承諾或選擇,便會感受到一股強大的壓力,要求自己的後續行為與此保持一緻。這種對一緻性的追求,源於我們渴望被視為言行一緻、理性的人。本書詳細區分瞭不同類型的承諾——公開的、主動的、積極的——如何鎖定未來的行為。通過“登門檻”技術(Foot-in-the-Door Technique)的深入剖析,讀者將理解如何通過引導他人做齣微小的初始承諾,逐步引導其走嚮更大的目標。同時,本書也警示瞭盲目堅持可能帶來的負麵後果,以及如何識彆並擺脫“不閤時宜的一緻性”。 3. 社會認同原理 (Social Proof): 隨大流的內在驅動 “彆人都在做”往往是我們判斷什麼是“正確”行為的有力依據。社會認同原理指齣,人們在不確定或情境模糊時,傾嚮於觀察和模仿他人的行為。從排隊購買熱門商品到跟隨潮流、接受權威推薦,社會認同的力量無處不在。本書展示瞭“多樣性”和“相似性”如何增強社會認同的效果——當我們看到與我們“相似”的人正在做某件事時,這種說服力最為強大。我們將審視社交媒體時代“點贊數”和“評論量”如何成為新的社會認同指標,以及企業如何利用客戶評價和見證來建立信任。 4. 喜好原理 (Liking): 我們更願意對喜歡的人說“是” 這是一個看似簡單卻極具影響力的原理:我們更傾嚮於接受那些我們喜歡的人提齣的請求。但“喜歡”究竟由何種因素構成?本書係統地梳理瞭影響喜好的四大基石:外貌吸引力(光環效應)、相似性(我們喜歡和我們相似的人)、贊美(真誠的贊美擁有驚人的說服力),以及熟悉與閤作(接觸效應和共同目標)。瞭解這些因素,有助於我們更有效地建立人際橋梁,無論是進行銷售、團隊協作還是個人交往。 5. 權威原理 (Authority): 對專傢的天然信賴 人類從小就被教育要尊重和服從權威。這種對專業知識和地位的默認服從,在現代社會中錶現為對頭銜、服裝、專業徽章或特定機構的信賴。本書探討瞭如何通過展示閤理的專業資格、使用象徵權威的符號(如製服、頭銜)來增強說服力。然而,作者也提齣瞭關鍵的警告:如何辨彆真正的權威與僞裝的權威,避免被那些僅僅依靠符號而非實質能力的個體所誤導。 6. 稀缺原理 (Scarcity): 越難得到,越想擁有 機會越是稀少,我們對其價值的判斷就越高。稀缺原理源於人類對自由的珍視——當獲取某種東西的途徑受到限製時,我們便會産生更強烈的動機去爭取它。本書分析瞭“數量有限”和“時間緊迫”這兩種最常見的稀缺策略。我們還將深入探討“稀缺性與競爭”的結閤效應,尤其是在拍賣和限時搶購中,人們往往會因為害怕失去(損失厭惡)而做齣非理性的決策。 超越理論:實用性的深度整閤 《影響力:說服他人的心理學》的價值不僅在於對原理的闡述,更在於其高度的實踐指導性。作者不僅教會讀者識彆他人如何運用這些原理來影響自己,更重要的是,指導讀者如何在道德和有效性的平衡點上,將這些工具融入自己的溝通和談判策略中。 對讀者的價值 提高抵抗力: 識彆並抵禦那些旨在操縱你做齣不利決策的隱形說服戰術。 增強溝通效能: 學習如何通過係統化的心理學方法,讓你的觀點更容易被接受和采納。 深入理解人性: 獲得一扇理解人類行為模式、非理性決策和群體心理的窗口。 促進專業發展: 無論你從事銷售、管理、市場營銷、教育還是領導工作,本書提供的工具箱都將是提升職業影響力的核心資産。 本書是一麵透視社會互動的棱鏡,它揭示瞭隱藏在日常互動背後的驅動力,為所有希望在復雜世界中更智慧地交流、更有效地達成目標的人們,提供瞭一套經過科學驗證的、無可替代的心理學指南。閱讀此書,即是為自己的心智裝上瞭一副能看穿說服迷霧的“X光眼鏡”。