 
			 
				《Data for the People》
by Andreas S Weigend (Author)
Hardcover: 272 pages
Publisher: Basic Books (16 Feb. 2017)
Language: English
ISBN-10: 0465044697
ISBN-13: 978-0465044696
Product Dimensions:15.7 x 3.6 x 23.6 cm
A long-time chief data scientist at Amaz0n shows how open data can make everyone, not just corporations, richer Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level, or a potential employer deciding whether we get a job, it is likely that this data will be used against us rather than for us. In Data for the People, Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn't have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it. Big Data is here to stay. Now is the time to find out how we can be empowered by it.
The   author maintains the intellectual complexity of his subject while   remaining accessible to readers searching for the truth about the   salability of their privacy, the nuances of data sharing, and the ways   to cloak their digital footprints. A cautionary, cohesively delivered   update on the scope and science of human quantification.
Kirkus Reviews 
Weigend is a bold explorer of the technological future. His compelling book maps the opportunities of a world without secrets.
Daniel Kahneman, author ofThinking Fast and Slow 
Data for the People asks   us to think seriously about the data we generate in our online world,   and how we are increasingly losing control over it. Andreas acknowledges   and embraces this future, and provides a framework and a call to action   to ensure that in this world, as consumers, we can use and control our   data in ways that are both transparent and beneficial to us.
Vinod Khosla, Partner at Khosla Ventures 
Dataabundant,   ubiquitous, personalis restructuring our competing values of privacy,   convenience, identity, and control. No one understands this better than   Weigend, and withData For the People, he helps the rest of us understand it as well.
Clay Shirky, author ofHere Comes Everybody
Andreas   Weigend is one of the world's foremost experts on the future of big   data, social-mobile technologies, and consumer behavior. He teaches at   Stanford University, the University of California, Berkeley, and Cheung   Kong Graduate School of Business in China. He is the founder and   director of the Social Data Lab. He lives in San Francisco, California.
作为一名长期关注科技发展动态的人士,我阅读过不少关于大数据和人工智能的书籍,但鲜有能像这部作品一样,给我带来如此耳目一新的感受。它的语言风格极其鲜活,充满了现代感,丝毫没有学究气,读起来非常流畅。作者擅长运用对比和反讽的手法,来揭示数据驱动型社会中的悖论。比如,我们拥有了前所未有的连接能力,却可能正在经历空前的“孤立感”,这种反差被作者描绘得淋漓尽致。书中对数据经济模型中“价值捕获”机制的分析,尤其精彩,它揭示了为什么在信息极大丰富的今天,创造真正价值的个体却往往处于弱势地位。这种对商业逻辑的穿透力,使得本书不仅仅停留在技术层面,更深入到了经济学和社会学的核心议题。我甚至建议把它作为商业策略分析的参考读物,因为它提供的视角是自上而下、宏观又微观的,能帮助读者建立更全面的认知框架。
评分这本书带给我的,远不止知识的增量,更是一种认知上的重构。它就像一把锋利的手术刀,精准地剖开了现代信息社会光鲜亮丽的外表,让我们看到了隐藏在背后的复杂齿轮是如何咬合运转的。作者对数据伦理的讨论,立意高远,充满了对人类未来的深切关怀。他并没有将数据视为洪水猛兽,而是强调了“人”在数据洪流中的主体地位不应被消解。我特别喜欢书中对“数据主权”的探讨,这种概念的提出,为普通民众在面对巨型科技公司时,提供了一种新的权利视角和理论武器。阅读体验上,排版清晰,逻辑严谨,即便涉及复杂概念,作者也会辅以生动的类比或历史典故来帮助理解,保证了阅读的连贯性。合上书本时,我感到一种强烈的使命感——我们不能再对数据的流动保持沉默和盲从,我们需要更积极地参与到关于数据未来的对话中去。这是一部真正具有时代意义的杰作。
评分这本书的结构安排堪称精妙。它不是线性的、单调的论证过程,更像是一场层层递进的思维探险。开篇就设置了一个极具冲击力的场景,瞬间抓住了我的注意力,然后作者开始逐步解构我们习以为常的“信息茧房”是如何构建起来的。阅读过程中,我时常会停下来,拿出笔在书页边缘做批注,因为其中很多观点都触及了我认知结构的盲点。例如,作者提到我们每天都在用“数据投票”来决定什么内容是重要的,这个比喻非常形象。它迫使我开始重新审视自己每天在社交媒体上停留的时间和点击的按钮,它们不仅仅是娱乐,而是在为未来的信息生态投下选票。书中对于数据治理和隐私保护部分的探讨,更是切中了当前社会最敏感的神经。作者没有提供廉价的解决方案,而是清晰地指出了问题的复杂性,这才是真正负责任的写作态度。整本书读下来,我的思维边界被极大地拓宽了,从一个纯粹的消费者,变成了一个更具批判性的思考者。
评分这部作品简直是本时代的思想火花,作者以一种近乎于诗意的笔触,将那些冰冷的数据和复杂的算法,描绘成了一幅幅生动的社会图景。读完后,我感觉自己不再是那个被动接受信息流的普通人,而是拥有了一双能洞察事物本质的眼睛。书中对于“数据如何重塑我们的决策过程”的探讨,尤其发人深省。它不是那种枯燥的学术论述,而是充满了现实案例的佐证,让我深刻反思了日常生活中那些看似不经意的选择背后,究竟隐藏着怎样的数据逻辑。那种被精心设计好的“用户体验”,背后究竟是便利,还是更深层次的操纵?作者的叙事节奏把握得极好,时而引人入胜,时而又让人陷入沉思,这种张弛有度的表达方式,极大地提升了阅读的愉悦感。我甚至觉得,这本书应该被列为所有媒体从业者和政策制定者的必读书目,因为它清晰地揭示了权力在新时代语境下的转移路径。那种对未来社会形态的预判,既令人兴奋又带着一丝隐忧,让人欲罢不能,一口气读完后,仍觉意犹未尽,需要时间去消化其中蕴含的巨大信息量和思想冲击。
评分坦白说,我一开始拿到这本书的时候,有点担心它会像市面上很多同类书籍那样,堆砌着大量的技术术语和晦涩的统计模型,读起来会非常吃力。但幸运的是,这位作者展现了非凡的洞察力与卓越的文字功底,他成功地将原本高深莫测的“数据科学”概念,转化成了任何人都能理解并产生共鸣的故事。比如,书中关于“算法偏见”的那几个章节,作者没有停留在理论层面,而是通过讲述几个真实发生的故事,让我们直观地感受到当数据模型出现偏差时,会对个体命运造成多么不公的后果。这种将宏大叙事与个体命运紧密结合的写作手法,极大地增强了作品的感染力。我尤其欣赏作者在保持客观分析的同时,始终注入的那份人文关怀。他没有简单地赞美技术带来的进步,而是冷静地剖析了技术背后的伦理困境和治理难题。这种平衡感,让这本书的深度远超一般的科普读物,更像是一份关于现代文明的深刻诊断书。
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