具體描述
| 圖書基本信息 | |||
| 圖書名稱 | 探尋獨角獸——解讀分享經濟創新創業密碼 | 作者 | 張孝榮 孫怡 陳曄 |
| 定價 | 59.00元 | 齣版社 | 清華大學齣版社 |
| ISBN | 9787302473909 | 齣版日期 | 2017-05-01 |
| 字數 | 304000 | 頁碼 | 408 |
| 版次 | 1 | 裝幀 | 平裝-膠訂 |
| 開本 | 32開 | 商品重量 | 0.4Kg |
| 內容簡介 | |
| 作者簡介 | |
| 張孝榮：研究院專傢，曾任中信證券互聯網首席分析師，互聯網實驗室總裁。孫怡：研究院高級研究員，主要研究領域為互聯網新興産業經濟。陳曄：大燕網總編室總監，商業編輯。 |
| 目錄 | |
| 篇 泛分享經濟的齣現 分享經濟的新常態 ··········· 005 個趨勢：範圍擴大····005 第二個趨勢：動力趨穩····006 第三個趨勢：行業細分····007 第四個趨勢：獨角獸齣現 ···008 正在“分享”的九大創新邏輯 ······························· 010 齣行分享：共享單車與網租車異軍突起 ················011 住宿分享： B2C模式領軍·012 二手交易：循環消費升級 ···014 金融： P2P網貸降溫，股權眾籌聚集 ·····················015 眾包物流：行業升溫········016 服務：專業化和長尾化平颱崛起····························018 教育： K12個體傢教、遠程外教、知識付費··········018 醫療：互聯網 醫院 ·········020 內容創業：網紅經濟崛起 ···021 第二篇 齣行分享的四重創新密碼 重熱潮：滴滴齣行的秘辛 ······························· 027 殘酷的行業整閤 ···············028 期待未來變局···················030 第二重熱潮：共享單車風暴來襲···························· 032 摩拜與ofo ·························033 資本大戰 ··························036 以用戶價值為依歸 ···········038 共享單車能否成為下一個PPP？ ·····························041 第三重熱潮：網租車的波瀾正在醞釀 ···················· 042 新時代的來臨···················043 國際巨頭的野望 ···············044 傳統廠商的轉型 ···············045 第四重熱潮： 跨城齣行的韆億藍海························ 048 跨城齣行正在悄悄發生一場革命····························049 跨城齣行的下一件大事： 供應網絡化 ····················050 正在醞釀中的四個風口····052 第三篇 住宿分享的創業密碼 途傢的靈感······················· 057 行業升溫的邏輯 ··············· 059 行業的格局······················· 061 如何剋服房源與流量的挑戰 ··································· 063 途傢的邏輯······················· 066 途傢如何快速獲取大量房源 ···································066 如何開拓流量···················067 住百傢的運籌··················· 068 小豬短租的路綫 ··············· 070 如何破解信任難題 ··········· 071 如何實現商業化 ··············· 074 未來的風口······················· 076 個風口：海外市場、農村市場和特色民宿 ·····076 第二個風口：主流分化，長尾崛起························081 第三個風口：生態構建、眾籌投資和新技術·········084 第四篇 從金融創新到金融科技 金融創新迴歸理性 ··········· 093 野蠻生長 ··························094 險象叢生 ··························096 監管發威 ··························099 迴歸理性， P2P網貸行業洗牌在即 ·························101 未來發展， P2P網貸行業的加減法 ·························107 金融科技帶來分享新風·····111 股權眾籌市場發展 ···········112 人人都是天使的風險········116 未來發展空間···················118 第五篇 二手交易的行業邏輯 新市場：“閑置經濟”的黃金時代即將到來········· 131 閑置物品：數韆億的藍海市場初現 ·······················132 移動二手電商：三大創新升級 ·······························135 供需個體：新的社會消費觀念和交易群體崛起 ·····139 新格局：巨頭布局，垂直爆發 ······························· 142 綜閤市場：並矗········142 瓜子二手車與人人車的視界 ···································143 二手交易亟待攻破的四大壁壘 ······························· 148 如何買得放心？ ···············148 如何賣得省心？ ···············151 如何用得安心？ ···············155 平颱如何盈利？ ···············156 第六篇 快遞物流新邏輯：打通後一公裏 滿城盡是快遞員 ··············· 163 數百億規模的潛在市場空間 ···································165 兩大撒手鐧·······················166 顛覆貨運遊戲規則 ··········· 168 同城貨運：零散需求亟待整閤 ·······························169 跨城貨運：從匹配車貨信息到探索車後市場·········171 泡沫湧入，洗牌開始········176 機遇與挑戰並存 ··············· 177 政策紅利下的價值釋放····177 智能化技術的深度滲透····179 行業大升級·······················180 第七篇 服務眾包密碼：把人的能力包裝成商品 豬八戒網：把“人的能力”包裝成商品 ················ 190 垂直型平颱：分化崛起····192 虛擬企業的運作模式正逐步成型····························197 個人享受的服務眾包：長尾市場的藍海 ················ 199 “世界上爛的一本生意”？ ······························· 202 服務眾包的盈利空間在哪？ ··································· 204 海量用戶的增值服務模式 ···205 綫下眾創空間的探索········208 服務眾包推動自由職業者數量增長························209 第八篇 知識分享月入百萬的邏輯 衝擊傳統教育行業 ··········· 216 K12教育：猿輔導、跟誰學 ····································217 興趣教育：尚課無憂········220 遠程外教： VIPABC、 51Talk等······························221 未來的發展需要跟誰學？ ···221 分答催生知識變現熱潮···· 223 分答開啓的從免費到付費之路 ·······························225 為知識分享付費是真需求嗎？ ·······························229 如何變現？ ·······················233 王思聰們如何保障優質産齣？ ·······························236 嚮用戶收費的三道險關 ···241 未來的四條齣路 ··············245 第九篇 互聯網 醫院的密碼 從醫療分享說起 ··············· 255 難題 ··································255 怪象 ··································256 現有的解決方案 ···············258 方案一：在綫問診的創新邏輯 ······························· 259 如何突破商業模式的難題？ ···································263 如何激活和管控閑置的醫生資源？ ·······················265 方案二：醫生上門的大膽創新 ······························· 266 醫生上門在國內是僞需求嗎？ ·······························266 方案三：設備和床位分享的思路···························· 269 一個美好的暢想 ···············270 床位分享已經萌芽 ···········271 方案四：互聯網多點執業風潮湧現························ 272 從綫上走到綫下的互聯網分級問診························273 未來醫生也會成為自由人？ ···································274 微醫的秘籍：互聯網 醫院· 276 2016年互聯網 醫院爆發 ·277 互聯網 醫院從哪裏來到哪裏去？ ·························279 下一個風口在哪裏？ ········ 283 熱度升溫的垂直市場········283 商業保險的大勢所趨 ·······286 智能化技術的加持 ···········288 第十篇 為“傢的味道”買單的邏輯 私廚發展的冰火兩重天···· 294 私廚洗牌背後的幾重險關 ··· 296 一重險關：食品安全的風險 ···································296 二重險關：市場定位的模糊 ··································299 三重險關：規模化發展的難題 ·······························304 洗牌背後的新格局 ··········· 307 做外賣還是迴歸高端市場？ ···································307 企業市場也許是方嚮？ ····309 第十一篇 直播密碼：內容創業 付費訂閱 ·························· 316 音頻分享 ·························· 319 百播大戰 ·························· 322 直播的蛋糕有多大？ ········324 直播的蛋糕該怎麼切？ ····326 直播平颱能盈利嗎？ ········328 唯有獨角獸或能存活········331 直播的未來之路 ··············· 335 競爭白熱化以後 ···············338 監管加壓 ··························340 第十二篇 工業分享經濟的邏輯 政策支持助推“工業4.0” ·· 346 閑置科研設備分享的巨大商機 ·······························347 生産能力分享正在萌芽···· 349 工業分享能否一馬平川走下去？ ···························· 352 第十三篇 未來啓示錄 分享經濟八大密碼 ··········· 358 起源：經濟剩餘 ···············358 範圍：“一切皆可分享” ···360 價值：就業紅利 ···············363 信任：區塊鏈化解信任壁壘？ ·······························365 盈利：多邊市場變現········369 演變：供給側的專業化是大勢所趨························371 未來：“AI 分享”，新的裏程碑 ························374 獨角獸：引領雙創之路的明星 ·······························376 跋············ 379 緻創業者···································· 383 |
| 編輯推薦 | |
| 國內知名智庫研究院、大燕網、新京報等聯閤奉獻，全麵闡述分享經濟對實現新經濟的意義以及推進路徑。本書縱覽分享經濟在國內垂直領域的發展，剖析細分行業的深度態勢，分享代錶企業的創業及成長之路，研讀分享經濟領域的趨勢及發展藉鑒等。視角獨特，乾活充盈，可讀性極強。 |
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