Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new knowledge? Is it true that men and women have different brains? In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how: Every brain is wired differently Exercise improves cognition We are designed to never stop learning and exploring Memories are volatile Sleep is powerfully linked with the ability to learn Vision trumps all of the other senses Stress changes the way we learn In the end, you'll understand how your brain really works--and how to get the most out of it.
John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.
"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom...a writing style that makes words leap off the page." - USA TODAY "Oliver Sacks meets Getting Things Done." - Cory Doctorow, co-editor of Boing Boing "A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book." - John Ratey, MD, author of Spark and A User's Guide to the Brain "Brain Rules is one of the most informative, engaging, and useful books of our time." - Garr Reynolds, author of Presentation Zen "A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson." - Psychiatric Times "Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home." - Douglas Stone, co-author of Difficult Conversations "Few people are better qualified to help managers sift through all the hype than John Medina." - Harvard Business Review
survival The human brain evolved, too. exercise Exercise boosts brain power. sleep Sleep well, think well. stress Stressed brains don't learn the same way. wiring Every brain is wired differently. attention We don't pay attention to boring things. memory Repeat to remember. sensory integration Stimulate more of the senses. vision Vision trumps all other senses. music Study or listen to boost cognition. gender Male and female brains are different. exploration We are powerful and natural explorers.
初读此书,我着实被它对人类大脑运作的精妙洞察力所折服。它不像市面上那些泛泛而谈的励志书籍,而是提供了大量基于科学研究的“硬核”知识。我记得有一章专门讲了“注意力”的极限,这让我意识到,我在工作时频繁切换任务,实际上是在不断消耗大脑的宝贵资源。这种对自身行为的深刻反思,是我阅读其他书籍时很少获得的。作者用非常清晰的逻辑结构,将大脑的12条“法则”串联起来,让读者在理解每一条法则的同时,也能看到它们之间是如何相互影响的。这本书的价值在于,它不仅告诉你“应该做什么”,更重要的是解释了“为什么”这样做有效,这种知其所以然的感觉,让改变变得更加自然和持久。
评分这本书的排版和插图设计也值得一提,虽然核心是知识的传授,但在视觉呈现上做到了既美观又不失严谨。我发现,阅读过程中穿插的那些简洁的图示,对于理解那些抽象的神经通路概念非常有帮助。这体现了作者对读者体验的深切关注——他们深知,一个容易阅读的文本比一个晦涩难懂的文本更容易被大脑吸收。通过这本书,我清晰地认识到,所谓的“天赋”往往只是对大脑特定处理方式的良好利用,而这些方式是可以后天培养的。它鼓励了一种“成长型思维”,让我坚信通过科学的方法,任何人都可以提升自己的认知能力。这是一次令人愉悦且富有启发性的阅读旅程。
评分说实话,起初我拿到这本书时,还担心它会过于专业,难以消化。毕竟涉及大脑的规则,听起来就有点高深莫测。但事实证明,我的顾虑完全是多余的。作者的笔触极其流畅,他仿佛是一位拥有丰富教学经验的导师,总能在最关键的地方给出最精准的比喻。我尤其欣赏他对待“错误”和“挫折”的态度——大脑是通过犯错来学习的,这极大地缓解了我对失败的恐惧感。在我的专业领域(IT研发),不断迭代和试错是常态,这本书让我从根本上重新审视了“失败”的意义,将其视为大脑优化的一个必要步骤。它提供了一种更具弹性和韧性的心智模型,让人敢于尝试,勇于探索未知。
评分这本书真是太棒了,我最近刚看完,感觉打开了新世界的大门!我一直觉得自己记性不太好,尤其是在学习新东西的时候,总觉得脑子转不过弯来。但这本书深入浅出地解释了我们大脑的运作机制,比如为什么睡眠对记忆如此重要,以及如何通过一些小技巧来优化学习效率。作者的文笔非常生动,不是那种枯燥的学术语言,而是像朋友在跟你聊天一样,把复杂的神经科学概念讲得明明白白。我尤其喜欢他提到的“大脑更喜欢故事而不是数据”这一点,这彻底改变了我过去死记硬背的学习方式。现在,我尝试把需要记忆的内容编成有趣的小故事或者视觉化的图像,效果真的立竿见影!这本书不仅让我更了解自己,也让我学会了如何更聪明地学习和工作,强烈推荐给所有想提升自己学习能力的人。
评分我是一个对心理学和认知科学有浓厚兴趣的读者,这本书无疑是近年来我读过的最令人耳目一新的作品之一。它的叙事节奏把握得非常好,既有严谨的科学支撑,又充满了生活化的实例。比如,书中关于情绪对决策影响的讨论,让我回想起好几次因为一时的冲动而做出了错误的商业判断。作者并没有简单地指责情绪的负面性,而是教导我们如何识别和管理这些情绪信号,将它们转化为建设性的力量。更值得称赞的是,这本书的“可操作性”极强,读完后我立刻就能在日常生活中应用那些建议,比如刻意增加运动来刺激海马体的发育,或者尝试“间隔重复”来巩固新技能。这已经不是一本单纯的阅读材料,而是一本实用的“大脑使用说明书”。
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