具體描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用戶評價
##很難再用這樣的文字來駕馭這麼一個複雜體瞭
評分##The founding history of Amazon is in the first half book, and the milestones and timelines are clear and perceivable from outsiders.Firestone, Amazon go and Alexa, blue origin and the latest challenge COVID-19 protest, the latter half is about bezoar himself. Just love the book, and how it depicted the story from solely third party angle.
評分##兩周讀完，part 1像商業小說一樣好看：做Echo時最欠缺的是數據入口，後邊做Amazon Go接入人類行動數據抓取，阿裏一直努力想做社交app來獲取數據訓練AI，Amazon從産品角度實現瞭把用戶培養成AI的糧草。同樣是海量産品要解決用戶選擇糾結，馬雲是用直播來替實現用戶需要的推薦，Amazon是培養Alexa技術嚮實現；應對廉價、山寨用戶下沉的Wish，展現瞭跟阿裏應對拼多多完全不同的策略。logistics從兩天到一天，在大陸敗給阿裏、京東，但卻充分利用好敵人的優勢，硬是在內部做成瞭阿裏+京東+順豐+美團+everything。佩服作者，把世界上業務最復雜的公司寫的如此有清晰、有趣、耐讀，讀完重新認識瞭Amazon，也重新認識瞭阿裏巴巴。innovator到底需要什麼氛圍，難說清呢。
評分##每章之間的關係比較鬆散，講瞭亞馬遜對新産品（如echo/Alexa)係統的創新，在一些國際市場的擴張故事如中國和印度市場的經驗和墨西哥的大幅擴張，貝索斯自己對華盛頓郵報的投資等等。挖掘瞭一些有爭議的話題 但是似乎沒有得到亞馬遜的支持所以話題隻是拋瞭齣來但沒有亞馬遜的解釋
評分##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡，每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織，講企業架構與產品線的雙嚮成長寫的還是很引人入勝// 後麵幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
評分##腦殘粉。
評分##兩周讀完，part 1像商業小說一樣好看：做Echo時最欠缺的是數據入口，後邊做Amazon Go接入人類行動數據抓取，阿裏一直努力想做社交app來獲取數據訓練AI，Amazon從産品角度實現瞭把用戶培養成AI的糧草。同樣是海量産品要解決用戶選擇糾結，馬雲是用直播來替實現用戶需要的推薦，Amazon是培養Alexa技術嚮實現；應對廉價、山寨用戶下沉的Wish，展現瞭跟阿裏應對拼多多完全不同的策略。logistics從兩天到一天，在大陸敗給阿裏、京東，但卻充分利用好敵人的優勢，硬是在內部做成瞭阿裏+京東+順豐+美團+everything。佩服作者，把世界上業務最復雜的公司寫的如此有清晰、有趣、耐讀，讀完重新認識瞭Amazon，也重新認識瞭阿裏巴巴。innovator到底需要什麼氛圍，難說清呢。
評分##一部客觀的亞馬遜&世界首富成長史。
評分##亞馬遜的快速發展和其在很多方麵成為一個不受歡迎的工作場所並不衝突。我更喜歡這本書關於貝佐斯厭惡工會，拒絕給與員工巨大的薪酬迴報，避免穩步增加股權激勵，收購WaPo後凍結養老金計劃，削減長期員工的退休福利，艱難的勞工談判這些記錄。當舊法律不再適用於科技巨頭，監管的連續性無法對創新的實驗性迅速響應，亞馬遜和貝佐斯建立的個人王國捆綁世界政治經濟不可避免。
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