具體描述
基本信息
書名：The Ten-Day MBA, 4th Edition MBA十日讀，第4版
作者：Steven Silbiger史蒂文?西爾比格
齣版社名稱：HarperBusiness
齣版時間：2012
語種： 英文
ISBN：9780062199577
商品尺寸：15.2 x 2.8 x 22.9 cm
包裝：平裝
頁數：424
編輯推薦
The Ten-Day MBA《MBA十日讀》總結瞭當前哈佛、斯坦福、賓夕法尼亞、芝加哥、西北和弗吉尼亞等院校商學院受歡迎的重要課程精華，涉及互聯網及社會化營銷、企業傢精神、資訊收集整理、金融衍生品、領導力、商業道德和規範、財務規劃、房地産等MBA必修及熱門選修課程內容。幫助讀者低成本、高效地掌握美國前10所商學院MBA需具備的知識要點，有助於讀者造就MBA思維，提升個人核心競爭力。
本版本為英文版第四版，適閤打算攻讀美國MBA學位的讀者，醫生、律師、商務等企業工作者也適閤閱讀。
推薦理由：
1.涵蓋美國商學院非常受歡迎的MBA課程基礎知識，為就讀MBA提供入門級閱讀材料；
2.采用“十天”的形式，每天一課，並輔以清晰扼要的案例分析，適閤初學者使用；
3.提供美國各大媒體近期MBA商學院排行，為讀者提供索引資料；
4.第四版為目前的新版，書中理論、知識、案例、名詞術語都已及時進行更新；
5.英文原版，內容原汁原味，印刷清晰，字體較大。
A STEP-BY-STEP GUIDE TO MASTERING THE SKILLS TAUGHT IN AMERICA’S TOP BUSINESS SCHOOLS
UPDATED SECTIONS INCLUDE: INTERNET AND SOCIAL MARKETING, ENTREPRENEURSHIP, RESEARCH AND COMPETITIVE INTELLIGENCE GATHERING, FINANCIAL DERIVATIVES
Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America’s top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.
Review
“Anyone who has ever wishedhe or she attended a top ten MBA school now has an alternative: Silbiger’s The Ten-Day MBA.” —Tom Fischgrund, Harvard MBA,author of The Insider’s Guide to the Top Ten Business Schools
“Reading the book brought back vivid memories of the two most difficult and painful years of my life. With an undergraduate degree in philosophy, I wish I had prepared and read this before I went to B-school.” — Paul Pliakas, Virginia MBA, Assistant product manager, Kimberly-Clark
“The Ten-Day MBA is a great refresher course because it summarizes all the key areas that my Ivy League MBA covered. More important,The Ten-Day MBA has actually helped me understand many business concepts better now than I did during the mad two years rush that was my MBA experience.” — Thomas C. Porth, Columbia MBA, Treasurer, Nutri/System, Inc.
內容簡介
The Ten-Day MBA《MBA十日讀》第四版集美國哈佛、斯坦福、西北、弗吉尼亞、賓夕法尼亞、芝加哥等著名商學院教材之精華，能使讀者：讀懂財務報錶，準備綜閤實用的營銷計劃，理解會計原則和方法，理順同老闆的關係，製定公司戰略，理解淨現值概念，計算內部收益率，用數量分析技巧分析項目，評估股票和債券及期貨投資，學會華爾街杠杆收購分析方法，獲取競爭對手信息，推薦有價值的經營改進方案，掌握MBA常用的術語。
讀者每天讀一章，便可愉快地掌握本書的內容，熟悉專用術語，使你在當今競爭激烈的商場，具備領先他人一步的專業知識和自信。
Steven Silbiger’s international bestseller, The Ten-Day MBA, has already helped thousands master the skills taught at America’s top-ten business schools—and at a fraction of the time and staggering cost that acquiring an MBA typically demands. This newly revised fourth edition contains the most up-to-date information available for understanding the intricacies of today’s complex global business world. Distilling the material contained in most popular business courses presently offered at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia—including leadership, corporate ethics and compliance, financial planning, real estate, and all the latest topics—this invaluable volume will teach you how to:
· Read and understand financial statements
· Draft and adopt effective and comprehensive marketing plans
· Comprehend accounting rules and methods
· Manage your relationship with your boss
· Develop corporate strategies
· Understand the present value concept
· Use quantitative techniques to evaluate projects
· Value stock, bond, and option investments
· Interpret the language of business law
· Master the most-used MBA jargon…and more
The information, the expertise, and the confidence you need for success are all in the pages of this remarkable book—at the rate of one easy-to-follow chapter per day.
作者簡介
史蒂文·西爾比格，MBA、CPA，普利茅斯營銷公司高級市場總監。善於將復雜的金融和商務概念深入淺齣地介紹給讀者，讀者有茅塞頓開的收獲。所著《MBA十日讀》英文原版纍計銷售40萬冊，中文版突破10萬冊。西爾比格以優異成績畢業於弗吉尼亞大學達頓商學院，現居費城。
Steven Silbiger, MBA, CPA, is a senior director of marketing at Plymouth Direct with a gift for communicating sophisticated financial and business issues in the clearest manner possible. More than 400,000 copies of his acclaimed bookThe Ten-Day MBA have already been sold. A top-ten graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.
目錄
Introduction
Day 1 Marketing
Day 2 Ethic
Day 3 Accounting
Day 4 Organizational Behavior
Day 5 Quantitative Analysis
Day 6 Finance
Day 7 Operations
Day 8 Economics
Day 9 Strategy
Day 10 MBA Minicourses
Research and Competitive Intelligence
Gathering
Public Speaking
Negotiating
International Business
Business Law
Business Writing
Real Estate Investor
Leadership Coach
Financial Planner
Ten-Day MBA Diploma
Appendix: Quantitative Analysis Tables
MBA Abbreviation Lexicon
Permissions
Index
精彩文摘
Marketing
Marketing Topics:
The 7 Steps of Marketing Strategy Development
The Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
The Marketing Mix and the 4 P’s
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing Economics
A scene from the boardroom of Acme Corporation:
Director: Every time we do our annual review of our executives’ salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing from Ohio State, than to our company’s president, Hank Bufford from Harvard. I just don’t understand it.
Chairman of the board: What don’t you understand? With-out Jim’s sales we wouldn’t need a president-or anyone else for that matter!
Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integrates all the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.
Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and the creativity to be a truly gifted marketer. That’s why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tackle marketing challenges. And that is the goal of this chapter and of the numerous expensive executive seminars conducted by the leading business schools.
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