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内容简介

　　《国际管理——教程与案例》（英文版?第5版）是一本真正国际化的国际管理教材，由四位欧美著名商学院教授合力打造，自初版起，已在世界20多个国家200多所高校使用，广受师生好评。四位作者在国际企业经营与管理领域均享有盛誉，他们巧妙地将国际管理的理论与实务结合起来，使该书呈现出有别于其他同类书籍的丰富性与多元性。
　　《国际管理——教程与案例（英文版·第5版）/国际商务经典教材；教育部经济管理类双语教学课程教材》紧紧围绕对于所有企业而言共同的而且重要的国际管理问题，阐述了企业如何在竞争日益加剧的全球环境中走向国际化并成功地开展国际业务。全书体系简明，分为三部分——教程、国际化案例和跨国管理案例，其中，教程部分以简短精炼的文字介绍了国际管理的基本知识和技能，案例部分则以鲜活的个案展示了国际企业管理者所面对的各类实际问题，使读者能感受到决策的挑战性，并发展出适当的对策。
　　《国际管理——教程与案例（英文版·第5版）/国际商务经典教材；教育部经济管理类双语教学课程教材》根据我国高校双语教学的实际需要，保留了原著教程部分的全部内容，对案例部分则作了适当删减，从原来的32个案例中精选出11个案例，从而使全书篇幅适中，价格合理，非常适合作为本科双语教学教材，也可用作研究生、MBA教材，还可作为企业管理人员的参考书。

作者简介

　　包铭心（Paul W. Beamish） 加拿大西安大略大学毅伟商学院国际商务教授、亚洲管理学会会长、国际商务学会董事。独立或与他人合作撰写专著40多部，内容涵盖国际管理、战略管理、企业合资与企业联盟等领域；发表论文90多篇，载于管理学会的三大专业期刊及《战略管理》、《国际商务研究》等。曾获管理学会、国际商务学会及加拿大管理科学协会颁发的最佳研究奖。1997年和2003年两度被《国际管理》杂志评为全世界过去十年对国际战略管理文献最有贡献的三位作者之一。1993－1997年担任《国际商务研究》主编，现为九名编委会成员之一。

　　莫礼训（Allen J. Morrison） 加拿大西安大略大学毅伟商学院国际管理教授、美国加州大学洛杉矶分校访问教授、美国国际管理研究生院国际管理教授。其研究和教学的重点领域为跨国公司战略和全球领导。

　　安德鲁.英克本（Andrew C. Inkpen） 美国国际管理研究生院管理学教授，其研究和教学领域为跨国公司管理，特别是战略联盟、知识管理和组织学习等。

　　菲利普.罗森茨韦格（Philip M. Rosenzweig） 瑞士国际管理学院教授，曾执教于哈佛商学院。其研究领域涵盖国际管理的诸多方面，包括组织设计、人力资源管理、跨文化管理及对外投资的伦理问题等。

目录

PART ONE
TEXT 1

Chapter 1
The Internationalization Process 2
The Global Business Environment 7
The World of International Trade 7
Managing Export Operations 7
Global Sourcing Strategy 8
Licensing 8
The Design and Management of International Joint Ventures 9
International Strategy Formulation 10
The Impact of Globalization On The Organization of Activities 11
The Evolving Multinational 11
The Global Manager 11
Strengthening International Government Relations 12
The Global Leader 12
Ethical Challenges of International Management 12
Managing The Global Workforce 12

Chapter 2
The Global Business Environment 15
Population 16
Countries 20
Economic Development 21
Trade， Natural Resources， and Foreign Investment 24
The Environment 28

Chapter 3
The World of International Trade 32
The International Trade Environment 33
A Framework for International Trade 37
Comparative and Competitive Advantage 40
New Theories of International Trade 44
Real Exchange Rates 48
Demand 53

Chapter 4
Managing Export Operations 56
Factors That Impede and Facilitate Trade 61
Channels of Distribution and Export Marketing 61
Pricing in Export Markets 63
Stages of Export Market Involvement 64
Trade Intermediaries 67
Global Trade and Investment 69

Chapter 5
Global Sourcing Strategy： R & D，
Manufacturing， and Marketing
Interfaces 77
Extent and Complexity of Global Sourcing Strategy 78
Trends in Global Sourcing Strategy 79
Potential Pitfalls in Global Sourcing 82
Value Chain and Functional Interfaces 84
Logistics of Sourcing Strategy 88
Long-Term Consequences 90
Outsourcing of Service Activities 92

Chapter 6
Licensing 97

Chapter 7
The Design and Management of
International Joint Ventures 104
Why Companies Create International Joint Ventures 106
Strengthening The Existing Business 106
Taking Products to Foreign Markets 109
Bringing Foreign Products to Local Markets 110
Using Joint Ventures for Diversification 111
Requirements for International Joint Venture Success 112

Chapter 8
International Strategy Formulation 121
Understanding Industry Pressures 122
Pressures Toward Globalization 122
Pressures Toward Localization 126
Globalization Impacts Industries 132
Globalization Impacts Business Strategy 133
Key Considerations in Adopting An International Strategy 134

Chapter 9
The Impact of Giobalization on the
Organization of Activities 141
Common International Organization Structures 142
Global Affiliates 147

Chapter 10
The Evolving Multinational 159
Introduction 159
Dimensions of Evolution 160
Mnc Evolution as An Integrated Process 165

Chapter 11
The Global Manager 170
Skills of The Global Manager 171
Developing Global Managers 180
Managing International Assignments 181

Chapter 12
Strengthening International Government
Relations 187

Chapter 13
Global Leadership 198
The Importance of Global Leadership 199
The Characteristics of Effective Global Leaders 201
The Paradox of Global Leadership 207

Chapter 14
Ethical Challenges of International
Management 210
Ethics Involve Two Types of Actions 211
Philosophical Perspectives 215
An Individual Responsibility 218
Integrity Is Good for Business 219

Chapter 15
Managing the New Global
Work force 222
What Do We Mean By ¡°Diversity¡± ?223
Diversity in Multinational Firms 225
The Limits of Diversity 226
What Do We Mean By ¡°Consistency¡± ?226
Achieving Consistency and Diversity 227
Recommendations for Multinationals 228

PART TWO
CASES ON
INTERNATIONALIZATION 235

Chapter 16
The Global Branding of Stella Artois 236
A Brief History of Interbrew 236
The International Market for Beer 237
Beer Industry Structure 238
Interbrew¡¯S Global Position 238
Interbrew¡¯S Corporate Structure 239
Recent Performance 240
Interbrew Corporate Strategy 241
The Evolution of Interbrew¡¯S Global Brand Strategy 243
Stella Artois as Interbrew¡¯S International Flagship Brand 244
Stella¡¯S Global Launch 248
Current Thinking 249

Chapter 17
Swatch and the Global Watch Industry 253
Early History 253
Postwar Competitive Changes (1945 to 1970) 255
Changing Technologies (1970 to 1990) 257
The Japanese Industry 257
The U．S． Industry 258
Watchmaking Activities in Hong Kong and Korea 258
The Swiss Industry Responds Slowly 259
Competing in Real Time (1990s) 261
Developments in The Hong Kong and Japanese Industries 264
The U．S． Industry 265
New Entrants in The 1990s 266
The Swiss Industry in The Late 1990s 267
Strategic Decisions 270

Chapter 18
Cameron Auto Parts (A) ¡ªRevjsed 272
History 272
Recovery and Diversification 273
Marketing The New Product 275
Financing Plant Capacity 276
Foreign Markets 277
A Licensing Opportunity 278

Chapter 19
Euro-Air (A) 281
The World Airline Industry1 281
Euro-Air 285
Airline Passenger Fair Treatment Initiative 285
Compensation 285

Chapter 20
Selkirk Group in Asia 287
Selkirk Brick¡ªA Family Business for Over 100 Years 288
The Selkirk Group¡ªDiversification in The 1980s and 1990s 289
Asia¡ªA Selkirk Success Story of The 1990s 291
Sales Distribution Agreement in Japan 293
The Export Function in Selkirk Brick 294
Looking to The Future of Asia 295
Industry Competition 298

PART THREE
CASES ON MULTINATIONAL
MANAGEMENT 301

Chapter 21
Samsung China： The Introduction Of
ColorTV 302
The Chinese Economic Environment in 1995 302
The Tv Industry 307
Home Country (South Korea) 308
Samsung¡¯S Experience in The U．S． 308
Samsung¡¯S Market Participation in China 311
Options and Controversies 313

Chapter 22
Quest Foods Asia Pacific and the CRM
Initiative 315
The Food Flavoring Industry 316
Delivering Increased Value-Added Services 317
The Competitive Landscape 318
Quest International 319
Quest¡¯S Bpr Process 321
Knowledge Management At Quest 321
Quest¡¯S Crm System 322
Major Steps in Rolling Out Crm 324
Timing and Location Issues 324
Under Pressure 325
Moving Forward 326

Chapter 23
Meridian Magnesium： International Technology Transfer 328
The Automotive Parts Industry 328
Meridian Magnesium Incorporated¡ªCorporate History 329
Meridian in 2000 330
Meridian¡¯S Goals 330
Len Miller and Gto 331
Core Technologies (Ct) 332
Meridian Products Division (Mpd)¡ªStrathroy， Ontario， Canada 333
Meridian Products of America (Mpa)¡ªEaton Rapids， Michigan 333
Meridian Products of Italy (Mpi)¡ªVerres， Valle D¡¯Aosta， Italy 334
Notes From An Interview With Richard Berkmortel 334
Plant Attitudes 335
Choosing Technology Projects 335
A Successful Project¡ªIn-House Recycling 335
A More Typical Project¡ªSf6 Pulse System 335
A ¡°Failed¡± Project¡ªGas Displacement Pumps 336
Communications 336
Improving Ct 336
Understanding The Plants¡¯ Perspectives 337

Chapter 24
Whirlpool Corporation¡¯s Global
Strategy 338
The Appliance Industry in The Late 20th Century 339
Whirlpool Corporation 341
The Globalization of Whirlpool 343
Developing and Implementing T 国际管理——教程与案例（英文版·第5版）/国际商务经典教材；教育部经济管理类双语教学课程教材 下载 mobi epub pdf txt 电子书 格式

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