Predictably Irrational怪诞行为学 英文原版 [平装] 下载 mobi epub pdf 电子书 2024

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　　 人们的行为和决策常常偏离理性，远非你想象的那样完美！诺贝尔经济学奖得主阿克尔洛夫、《黑天鹅》作者塔勒布、知名经济学家梁小民联袂推荐。长踞《纽约时报》、《华尔街日报》畅销书排行榜。

内容简介

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

　　我们是如何看待金钱的？是什么让华尔街的银行家们对经济看走了眼？是什么让人们超出自己的经济能力去借贷？非理性是如何驱使我们作出决策的？我们如何才能摆脱经济危机的困扰？　　传统经济学认为，我们都是理性的“经济人”，所作出的一切决策都是明智和最优的。然而现实中，我们的种种匪夷所思的行为却远非传统经济学家所说的那样完美。　　《怪诞行为学：可预测的非理性（升级版）》是《怪诞行为学》的升级版。书中，杜克大学行为经济学家丹·艾瑞里将心理学引入经济学的研究中，用实验的方法彻底颠覆了主流经济学的“经济人”观点，告诉我们非理性是人类的本能，是主宰人类行为和决策的隐形力量；非理性不是杂乱无章的，而是可以预测和把握的。　　在增订部分中，针对非理性如何影响我们的日常生活和公共政策，并导致2008年金融危机，作者从行为经济学的角度出发，提出了自己独到的见解。并告诉我们如何运用“可预测的非理性”提高日常生活的幸福指数，制定出摆脱当前经济危机的最佳政策。　　学会驾驭非理性，才是理性的开始！

作者简介

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.

丹·艾瑞里，杜克大学行为经济学教授，著名的行为经济学家，获得心理学博士及商学博士学位。他的文章曾发表在许多重要的学术期刊以及大众媒体上，包括《纽约时报》、《华尔街日报》、《波士顿环球报》、《科学人》杂志和《科学》期刊等。著作有《怪诞行为学》和《怪诞行为学2》。

精彩书评

"A delightfully brilliant guide to our irrationality—and how to overcome it—in the marketplace and everyplace."
-- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."
-- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read."
-- Paul Slovic, Founder and President, Decision Research

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."
-- Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good."
-- James Surowiecki, author of The Wisdom of Crowds

"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."
-- Time magazine

"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun."
-- USA Today

"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."
-- New York Times Book Review

前言/序言

Predictably Irrational怪诞行为学 英文原版 [平装] 下载 mobi epub pdf txt 电子书 格式

评分☆☆☆☆☆

图解经济学：解析曼昆经济学，了解财富奥秘（2014经典图解畅销版）

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内容丰富，有深度，有广度，看了不少遍！

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怪诞行为学这个书名翻译的很不好

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英文原版书，了解人类在选择倾向的根本来源。经典，值得一读，再读！

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此用户未填写评价内容

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老同学推荐买的，很小一本啊

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非常经典书籍，早就有所耳闻，只是最近几年才在在国内热起来，这套方法真心不错，可以针对自己多方面的记忆及学习力提高！京东快递非常准时，感谢京东！

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好！（虽然只有一个字，但语法严谨工整，行文有如行云流水，显示了评论者惨绝人寰的文笔功法以及博大精深的情感胸怀，实在是前不见古人，后不见来者。尤其结尾以感叹号作为结尾，表达了评论者强烈真挚的感情，有如神来之笔，如此的画龙点睛！）

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信任京东的品质，感谢快递小哥

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