发表于2024-12-03
Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global (not to say that he is actually the best at anything, but something nice to have on a Bio). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Yu-kai is a Board Director for Morf Media, a gamified training and learning platform.. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
"Yu-kai is at the cutting edge of the field of behavior design."
-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products
"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."
-Dr. Jianming Dong, Chief User Experience Architect, Huawei
Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification.
--Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.
Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.
--Andrew Landis, Founder & CEO of Lucky Diem
Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational.
--Michael Wu, Chief Scientist of Lithium
Actionable Gamification 下载 mobi pdf epub txt 电子书 格式 2024
Actionable Gamification 下载 mobi epub pdf 电子书##这本书讲了如何将游戏化的驱动力更好地融入读者的产品设计、职场规划和日常生活之中。 作者周郁凯构建了一个八角模型,即影响人们行为的八种驱动力。这八种驱动力精准的抓住了人的心理,有让人积极的、也有让人逃避的、有注重目标结果、也有注重过程体验的,将这些因素应用到产...
评分 评分 评分##游戏背后触及人性的八大核心驱动力: 1.刷出成倍的存在感 2.获得不断升级的快感 3.想造什么,就造什么 4.是你的,就永远是你的 5.找到自己的小伙伴 6.越不让玩,越想玩 7.永远不知道大BOSS是谁 8.不往前走,之前就全白玩了
评分 评分##非常脑洞的一本书!所谓游戏化设计,实则是以人为本的设计方式,结合了人性与心理学的博弈,梳理为八角行为。 如下: 1.自我价值的实现:米粉,果粉,把消极用户转换为忠实爱好者。 2.炫刷成就感:进度条,勋章,积分,排行榜。 3.创意,自定义:棋牌类游戏,植物大战僵尸,对...
评分##总结的挺好
评分 评分##游戏化在交互设计范式中的必读之一
Actionable Gamification mobi epub pdf txt 电子书 格式下载 2024