跨文化商務交際（第2版） pdf epub mobi txt 電子書 下載 2025

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竇衛霖 著

齣版社： 高等教育齣版社

ISBN：9787040321852

版次：2

商品編碼：10696206

包裝：平裝

叢書名： 普通高等教育“十一五”國傢級規劃教材

開本：16開

齣版時間：2011-05-01

用紙：膠版紙

頁數：393

正文語種：英語

內容簡介

　　《跨文化商務交際（第2版）》共分10章。一至四章以跨文化交際學的基本理論和主要內容為框架，闡述交際與文化的關係、文化價值觀對跨文化商務交際的影響，介紹跨文化商務交際過程中文化差異在言語和非言語方麵的具體錶現。第一章為概論，介紹交際、跨文化交際和跨文化商務交際的定義、概念、發展及其意義等；第二章著重介紹文化的基本理論和文化價值觀研究成果；第三章和第四章分彆探討文化差異在言語交際和非言語交際方麵的種種錶現。第五至十章運用跨文化交際學的基本理論具體分析幾個重要商務實踐活動中的文化差異，即跨文化商務寫作（第五章）、跨文化商務禮儀（第六章）、跨文化商務談判（第七章）、跨文化商務營銷（第八章）、跨文化商務倫理（第九章）、企業文化和跨文化交際能力培訓（第十章）。附錄包括練習答案和參考書目。

目錄

Chapter 1 Communication： An Intercultural Perspective
I. Basics of Human Communication
1. Needs and Purposes for Communication
2. Definition of Communication
3. The Scope and Classification of Communication
4. The Process of Communication
II. Business Communication
1. Defining Business Communication
2. Internal and External Communication
3. Formal and Informal Communication
4. The Role of Communication in Business
III. Intercultural Communication
1. Defining the Terms
2. Intercultural Communication as a Phenomenon
3. Intercultural Communication as a Discipline
IV. Learning Intercultural Business Communication
1. The Importance of Learning IBC
2. The Complexity in Learning IBC
3. Intercultural Communication Competence
Key Terms
Summary
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
Expand Your Knowledge

Chapter 2 Understanding Cultures and Their Values
I. The Nature of Culture
1. Definitions of Culture
2. Characteristics of Culture
II. The Basics of Cultural Values
1. Definition of Value
2. Priorities of Cultural Values
III. Understanding Cultural Patterns
1. Kluckholn and Strodtbeck's Value Orientations
2. Hofstede-Bond's Value Dimensions
3. The GLOBE Study
4. Hall's High-and Low-Context Orientation
Key Terms
Summary
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
Expand your Knowledge

Chapter 3 Comprehending Verbal Communication
I. The Basics of Language
1. Language Variations
2. Moving Between Languages
3. The Relationship Between Language and Culture
II. Meanings of Words
1. Denotational Meanings and Connotational Meanings
2. Comparing Chinese and English Word Meanings
III. Speech Acts and Politeness Across Cultures
1. Pragmatic Rules and Politeness
2. Comparing Chinese and English Speech Acts
IV. Discourse Pattern Across Cultures
1. Cultural Thought Patterns （CTPs）
2. Comparing Chinese and English Discourse Patterns
V. Verbal Styles
1. Characteristics of Verbal Styles
2. Comparing Chinese and English Verbal Styles
……
Chapter 4 Perceiving Nonverbal Communication
Chapter 5 Intercultural Business Writing
Chapter 6 Intercultural Business Etiquette and Protocol
Chapter 7 Intercultural Business Negotiation
Chapter 8 Intercultural Marketing Communication
Chapter 9 Intercultural Issues in MNXS
Key to Exercises
Bibligraphy
Key Terms

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