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Phil Knight 著

店鋪： 中華商務進口圖書旗艦店

齣版社： Scribner

ISBN：9781501150111

商品編碼：10479534484

請注意這本是平裝原版（過於，庫存已經不多），內容與手拿精裝款一樣，隻是封麵是軟的，一樣是一口的原裝正版（PS:精裝的版本是平裝版的近兩倍，區彆隻是封麵是硬的）

入選比爾.蓋茨2016年聖誕假期書單

Shoe Dog: A Memoir by the Creator of Nike

Nike品牌創始人自傳

 

★23國讀者搶讀

★勇奪**商業傳記類排行榜1

NIKE創辦人菲爾.奈特唯yi授權迴憶錄，躲在勾勾背後的人，度公開他的故事。

24歲的瘋狂點子、嚮父藉50美元創業，成就瞭年收過300億美元的企業王國。就讓彆人說我的想法瘋狂吧……繼續跑下去就對瞭！

他毫無保留地寫下，創業路上的初心及勇氣，zui真實、深入的NIKE創業傳奇，度解密！

作者：Phil Knight 

齣版社: Scribner; Export (2016年4月26日)

平裝: 400頁

語種： 英語

ISBN: 1501150111

條形碼: 9781501150111

商品: 15.2 x 2.3 x 22.9 cm

ASIN: 1501150111

內容簡介

一探傳奇人物菲力．普奈特如何打造經典而曆久不衰的運動品牌NIKE

zui特立獨行的CEO，以1000美元百億美元的體王國

NIKE品牌長達51年之久的菲力普．奈特，終於決定卸下重責大任，宣布於2016年正式退休，在這本迴憶錄中，菲力普．奈特分享如何打造擁有百億美元身價的運動品牌王國NIKE。所有關於NIKE創立的初衷及與秘辛，到後期從創業挫摺再度爬起，因而成為全的代錶性運動品牌，都將菲力普大膽而真實告白。充滿熱情的菲力普．奈特纔剛從商學院畢業，就嚮父藉瞭50美元創業，而這間新創公司的唯yi目標：販售物美價廉的日本製球鞋。奈特就在自己後車箱做起生意，di yi年就創下8韆美元的紀錄。如今，NIKE的年銷售額達到300億美元，對奈特來說NIKE不隻是一傢公司，而是他一生激情的代錶。NIKE的品牌象徵，不隻是優雅與偉大，是全無人不知無人不曉的經典品牌。奈特給大眾的印象一嚮是神祕而古怪的，從這本迴憶錄中，讀者將感受奈特不為人知的一麵，謙遜、創新、風趣，及傳奇般的典範。書中奈特也將分享他與前田徑教練兼di yi位閤夥人比爾．包爾曼是如何利用機會與行銷策略，使NIKE成為zui吸引世人的運動品牌。

In this cid riveting memoir, for the first time ever, Nike founder board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up its evolution into one of the world’s most iconic, game-changing, profitable brs.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thous dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold stard, its swoosh is more than a logo. A symbol of grace greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia Europe Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters haters hostile bankers—as well as his many thrilling triumphs narrow escapes. Above all, he recalls the foundational relationships that formed the heart soul of Nike, with his former track coach, the irascible charismatic Bill Bowerman, with his first employees, a ragtag group of misfits savants who quickly became a b of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision a shared belief in the redemptive, transformative power of sports, they created a br, a culture, that changed everything.

媒體

“Shoe Dog is a great American story about luck, grit, know-how, the magic alchemy of a hful of eccentric characters who came together to build Nike. That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention.”—Abraham Verghese, author of Cutting for Stone

"I’ve known Phil Knight since I was a kid, but I didn’t really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I’ve worn the gear, with pride, but I didn’t realize the remarkable saga of innovation survival triumph that stood behind every swoosh. Cid, funny, suspenseful, literary—this is a memoir for people who love sport, but above all it’s a memoir for people who love memoirs."—Andre Agassi, New York Times bestselling author of Open

"Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired grateful for the experience."--Lisa Genova, New York Times bestselling author of Still Alice Inside the O'Briens

"A touching, highly entertaining adventure odyssey, with much to teach about innovation creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique paradigm-changing. An inspiration for everyone with an unconventional dream."—Michael Spence, Nobel-prize winning economist

"A fresh historical prospective on one of the most profiled companies in the world...[Shoe Dog] builds characters of the people behind the br, many of whom we've never heard of."--ESPN.com

"Loaded with hard-earned wisdom...Want a simple recommendation? Go get a copy."--Portl Business Journal Review

"Shoe Dog is, at its heart, an origin story, of both a global br a footwear lifer...it reads like pure adventure story, boys facing steeper steeper challenges finding ways through, often by the skin of their teeth. As Knight collects the misfits oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."--Complex

“A rare revealing look at the notoriously media-shy man behind the swoosh.”--Booklist STARRED review

「一本齣色的美國傳記，圍著一群打造NIKE王國的怪咖打轉，講這些人的運氣、膽識、技術、化腐朽為神奇的本事。這隻能說是奇蹟，菲爾．奈特分享創業的精神以及創業可能遭遇的障礙，這些是非常寶貴的心得。我摺頁的地方多到不及備載。」

──亞伯拉罕．佛吉斯（《雙生石》作者）

「我自小就認識菲爾．奈特，但直到讀瞭這本行文優美、意外連連、坦露內心的傳記纔真正認識他，對NIKE也是同樣心情。我是NIKE的愛用者，驕傲地穿NIKE，但讀瞭本書纔瞭解每道勾勾所代錶的創新、不敗、勝利是多麽得來不易。」

──安卓．阿格西（《公開：阿格西自傳》作者）

「本書是一位瞭不起英雄的人生曆程，詳述他的信念、無人能及的毅力、不凡、成功、挫敗、辛苦而得的智慧與愛。NIKE的存在是不摺不扣的奇蹟。讀到zui後一句，心裡充滿讚嘆。深受啓發，也對讀到本書心存感恩。」

──莉莎．潔諾娃（《我想念我自己》、《歐布萊恩一傢》作者）

「菲爾．奈特帶著我們迴到勾勾如「大爆炸」般誕生的原點，他憶及自己如何乞求刁難的銀行貸款給他，如何號召瞭一群與社會格格不入但的怪咖，如何齊力打造瞭du yi wu er甚至改寫企業模式的産品。本書啓發瞭每一位胸懷大夢的人。」

──麥可．斯賓塞（2001年諾貝爾經濟學奬得主）

作者簡介

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004 continues to this day as board chairman. He lives in Oregon with his wife, Penny.

菲爾．奈特(Phil Knight)

菲爾．奈特是zui具影響力的企業傢。他創立瞭NIKE，1964至2004年齣任NIKE執行長，卸任後仍續任NIKE董事長至今。

他和妻子佩妮目前住在奧勒崗。

點擊瞭解多英文原版名人自傳

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兄弟推薦的，希望有所收獲

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紙質不錯，應該是正版

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想買這本書很久瞭，可以買到英文原版很不錯，書的質量很好，應該是正版

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很不錯

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書很好，正在讀。。。。

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非常好看，非常好看，非常好看，非常好看，，