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Phil Knight 著

店铺： 中华商务进口图书旗舰店

出版社： Scribner

ISBN：9781501150111

商品编码：10479534484

请注意这本是平装原版（过于，库存已经不多），内容与手拿精装款一样，只是封面是软的，一样是一口的原装正版（PS:精装的版本是平装版的近两倍，区别只是封面是硬的）

入选比尔.盖茨2016年圣诞假期书单

Shoe Dog: A Memoir by the Creator of Nike

Nike品牌创始人自传

 

★23国读者抢读

★勇夺**商业传记类排行榜1

NIKE创办人菲尔.奈特唯yi授权回忆录，躲在勾勾背后的人，度公开他的故事。

24岁的疯狂点子、向父借50美元创业，成就了年收过300亿美元的企业王国。就让别人说我的想法疯狂吧……继续跑下去就对了！

他毫无保留地写下，创业路上的初心及勇气，zui真实、深入的NIKE创业传奇，度解密！

作者：Phil Knight 

出版社: Scribner; Export (2016年4月26日)

平装: 400页

语种： 英语

ISBN: 1501150111

条形码: 9781501150111

商品: 15.2 x 2.3 x 22.9 cm

ASIN: 1501150111

内容简介

一探传奇人物菲力．普奈特如何打造经典而历久不衰的运动品牌NIKE

zui特立独行的CEO，以1000美元百亿美元的体王国

NIKE品牌长达51年之久的菲力普．奈特，终于决定卸下重责大任，宣布于2016年正式退休，在这本回忆录中，菲力普．奈特分享如何打造拥有百亿美元身价的运动品牌王国NIKE。所有关于NIKE创立的初衷及与秘辛，到后期从创业挫折再度爬起，因而成为全的代表性运动品牌，都将菲力普大胆而真实告白。充满热情的菲力普．奈特才刚从商学院毕业，就向父借了50美元创业，而这间新创公司的唯yi目标：贩售物美价廉的日本製球鞋。奈特就在自己后车箱做起生意，di yi年就创下8千美元的纪录。如今，NIKE的年销售额达到300亿美元，对奈特来说NIKE不只是一家公司，而是他一生激情的代表。NIKE的品牌象徵，不只是优雅与伟大，是全无人不知无人不晓的经典品牌。奈特给大众的印象一向是神祕而古怪的，从这本回忆录中，读者将感受奈特不为人知的一面，谦逊、创新、风趣，及传奇般的典范。书中奈特也将分享他与前田径教练兼di yi位合伙人比尔．包尔曼是如何利用机会与行销策略，使NIKE成为zui吸引世人的运动品牌。

In this cid riveting memoir, for the first time ever, Nike founder board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up its evolution into one of the world’s most iconic, game-changing, profitable brs.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thous dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold stard, its swoosh is more than a logo. A symbol of grace greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia Europe Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters haters hostile bankers—as well as his many thrilling triumphs narrow escapes. Above all, he recalls the foundational relationships that formed the heart soul of Nike, with his former track coach, the irascible charismatic Bill Bowerman, with his first employees, a ragtag group of misfits savants who quickly became a b of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision a shared belief in the redemptive, transformative power of sports, they created a br, a culture, that changed everything.

媒体

“Shoe Dog is a great American story about luck, grit, know-how, the magic alchemy of a hful of eccentric characters who came together to build Nike. That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention.”—Abraham Verghese, author of Cutting for Stone

"I’ve known Phil Knight since I was a kid, but I didn’t really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I’ve worn the gear, with pride, but I didn’t realize the remarkable saga of innovation survival triumph that stood behind every swoosh. Cid, funny, suspenseful, literary—this is a memoir for people who love sport, but above all it’s a memoir for people who love memoirs."—Andre Agassi, New York Times bestselling author of Open

"Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired grateful for the experience."--Lisa Genova, New York Times bestselling author of Still Alice Inside the O'Briens

"A touching, highly entertaining adventure odyssey, with much to teach about innovation creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique paradigm-changing. An inspiration for everyone with an unconventional dream."—Michael Spence, Nobel-prize winning economist

"A fresh historical prospective on one of the most profiled companies in the world...[Shoe Dog] builds characters of the people behind the br, many of whom we've never heard of."--ESPN.com

"Loaded with hard-earned wisdom...Want a simple recommendation? Go get a copy."--Portl Business Journal Review

"Shoe Dog is, at its heart, an origin story, of both a global br a footwear lifer...it reads like pure adventure story, boys facing steeper steeper challenges finding ways through, often by the skin of their teeth. As Knight collects the misfits oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."--Complex

“A rare revealing look at the notoriously media-shy man behind the swoosh.”--Booklist STARRED review

「一本出色的美国传记，围着一群打造NIKE王国的怪咖打转，讲这些人的运气、胆识、技术、化腐朽为神奇的本事。这只能说是奇蹟，菲尔．奈特分享创业的精神以及创业可能遭遇的障碍，这些是非常宝贵的心得。我摺页的地方多到不及备载。」

──亚伯拉罕．佛吉斯（《双生石》作者）

「我自小就认识菲尔．奈特，但直到读了这本行文优美、意外连连、坦露内心的传记才真正认识他，对NIKE也是同样心情。我是NIKE的爱用者，骄傲地穿NIKE，但读了本书才了解每道勾勾所代表的创新、不败、胜利是多麽得来不易。」

──安卓．阿格西（《公开：阿格西自传》作者）

「本书是一位了不起英雄的人生历程，详述他的信念、无人能及的毅力、不凡、成功、挫败、辛苦而得的智慧与爱。NIKE的存在是不折不扣的奇蹟。读到zui后一句，心裡充满讚叹。深受启发，也对读到本书心存感恩。」

──莉莎．洁诺娃（《我想念我自己》、《欧布莱恩一家》作者）

「菲尔．奈特带着我们回到勾勾如「大爆炸」般诞生的原点，他忆及自己如何乞求刁难的银行贷款给他，如何号召了一群与社会格格不入但的怪咖，如何齐力打造了du yi wu er甚至改写企业模式的产品。本书启发了每一位胸怀大梦的人。」

──麦可．斯宾塞（2001年诺贝尔经济学奖得主）

作者简介

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004 continues to this day as board chairman. He lives in Oregon with his wife, Penny.

菲尔．奈特(Phil Knight)

菲尔．奈特是zui具影响力的企业家。他创立了NIKE，1964至2004年出任NIKE执行长，卸任后仍续任NIKE董事长至今。

他和妻子佩妮目前住在奥勒岗。

点击了解多英文原版名人自传

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书到现在还没有收到！

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不错 看了一半

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非常好看，非常好看，非常好看，非常好看，，

评分☆☆☆☆☆

这本书很不错

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书不错。唯一一点不足是，书本封面喷了橡胶漆，很容易留下指纹，易脏。

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非常好看，非常好看，非常好看，非常好看，，

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想买这本书很久了，可以买到英文原版很不错，书的质量很好，应该是正版

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质量好 正版

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还没有详细阅读。