Competitive Advantage竞争优势 英文原版 [平装] pdf epub mobi txt 电子书 下载 2025

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Michael E. Porter（迈克尔·波特） 著

图书标签:

• 竞争优势
• 战略管理
• 商业
• 营销
• 哈佛商学院
• 迈克尔·波特
• 经典
• 经济学
• 管理学
• 商业模式

出版社： Simon & Schuster

ISBN：9780743260879

商品编码：19028931

包装：平装

出版时间：2004-01-19

用纸：胶版纸

页数：576

正文语种：英文

商品尺寸：23.11x15.49x3.81cm;0.45kg

内容简介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者简介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩书评

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言

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评分☆☆☆☆☆

简装版，挺满意，质量很好