The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
送货真快啊!上午下单的,下午就送到了
评分好书啊!很受益很受用!谢谢京东
评分快递给力,快!
评分实用,实惠,快捷,方便
评分经典,买不到中文所以英文了
评分好书一本,但是,装帧真的没法和20多美金的定价划等号。有盗版地摊货的感觉。
评分请问这是二手书吗,这卷起的书角和毛边
评分不错的书
评分听说不错。
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