The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
好看的書!送貨快!物流小哥很給力
評分入職前趕緊買來看一蛤
評分京東商品,值得信賴,書籍是正品,點贊
評分送貨真快啊!上午下單的,下午就送到瞭
評分經典,買不到中文所以英文瞭
評分送貨真快啊!上午下單的,下午就送到瞭
評分書有些摺痕,有些小不滿意!其他都還好
評分實用,實惠,快捷,方便
評分美國教授推薦的書,小品牌如何跨過獲客鴻溝
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度,google,bing,sogou 等
© 2025 book.cndgn.com All Rights Reserved. 新城书站 版權所有